HCMC – A report of IDC shows that Vietnamese enterprises in the digital
communication industry are facing tough competition from foreign companies.
For social networking, domestic
websites such as Yume, tamtay and Zingme hold a 30% market share. Meanwhile,
five foreign social networks such as Facebook, Twitter, Linkedin, Flicks and
Youtube hold a dominant market share of a staggering 70%.
Regarding online games for
cell-phones, domestic revenue accounts for a mere 30%. Notably, the market
share of locally-made computer games is only 6% while imported games account
for up to 94%.
The television sector is also
underdeveloped as both official and hired channels fail to give as diversified
programs as those in regional nations.
Le Thanh Tam, general director of
International Data Group (IDG) Vietnam, said that the digital communication
industry is developing dramatically in the world market with connection devices
turning smaller and smarter. However, the local industry is still young and its
development is far behind potential.
IDC researches have suggested
that the local digital communication has fetched around US$3.3 billion in
revenue, mainly from Internet users and readers of e-newspapers and magazines,
not from social networking, e-commerce or online game services.
Meanwhile, digital communication
revenues of regional countries such as Thailand and Indonesia reach US$4.9
billion and US$5.4 billion respectively. The two countries have seen
comprehensive developments in many fields such as electronic advertising, video
game, digital music and movies and e-commerce following B2B (business to
business) model.
The difficulties of local
enterprises result from their haphazard development and the lack of orientation
of managing agencies, Tam said.
Ha Van - The Saigon Times Daily
Business & Investment Opportunities
YourVietnamExpert is a division of Saigon Business Corporation Pte Ltd, Incorporated in Singapore since 1994. As Your Business Companion, we propose a range of services in Strategy, Investment and Management, focusing Healthcare and Life Science with expertise in ASEAN. Since we are currently changing the platform of www.yourvietnamexpert.com, you may contact us at: sbc.pte@gmail.com, provisionally. Many thanks.
No comments:
Post a Comment