The fate of some Vietnamese mobile phone brands is in the stars.
First Vietnamese cell phone brands like Q-Mobile, FPT Mobile, Gionee or Bavapen appeared in the Vietnamese market from 2006, with up-to-date features to pursue a strategy to become top market players.
However, the marketplace is often tough where selection and elimination is a necessity and the number of Vietnamese mobile brands still running remains modest on the back of global leading brands like Nokia, Samsung, Sony and LG in the home market.
However, Q-Mobile is one brand to sustain it mobile brand.
After its breakthrough design models came into the market like Q-Mobile KIM and Q-Mobile SHY, Q-Mobile continued rolling out the Q-Smart branded smart-phone.
This includes Q-Smart S1, Q-Smart S12, Q-Smart S15, Q-Smart S18 and Q-Smart S22. For instance, Q-Smart S1 features stylish design with 3.2-inch inductive touch-screens, wifi connections and 1GHz processors smoothly running on Android 2.3.6. management system.
However, Q-Smart S15 resembles a standard smartphone with four-inch touch-screen, 1GHz processor, front-facing and back cameras, 512MB ROM memory. 256 MB RAM, two SIM cards two frequency brands, wifi connection and also includes 3G version.
More importantly, both Q-Smart S1 and S15 models offer competitive prices affordable to most consumers.
These upscale models pave the way for Q-Mobile to consolidate position in the market. An Binh Telecom, the owner of Q-Mobile brand, reportedly pursued the target of placing Q-Smart among top three brands in smartphone segment in Vietnam in 2013.
Business director Dinh Anh Huan at Thegioididong.com, a leading mobile phone and digital equipment supermarket system in Vietnam, said “For a steady development of Vietnamese mobile phone brands, firms need strong finance, do a smart job with brand promotion, invest intensively in software to create differences while strictly controlling hardware quality.”
Thu Trang | vir.com.vn
Business & Investment Opportunities
YourVietnamExpert is a division of Saigon Business Corporation Pte Ltd, Incorporated in Singapore since 1994. As Your Business Companion, we propose a range of services in Strategy, Investment and Management, focusing Healthcare and Life Science with expertise in ASEAN. Since we are currently changing the platform of www.yourvietnamexpert.com, you may contact us at: firstname.lastname@example.org, provisionally. Many thanks.