VietNamNet Bridge – Despite the high demand, information
technology (IT) firms do not intend to focus on developing apps for the
education sector due to the high investment costs.
Ha Than, General Director of Lac
Viet Company, said at the international conference Mobile Vietnam on October 19
that the demand for content service on Internet and mobile devices would be
very high by 2020.
Under the National
Telecommunication Development Strategy, the rate of fixed broadband subscriber
would be 6-8 subscribers per 100 people by 2015, and 15-20 subscribers by 2020.
Meanwhile, the targeted figures for mobile broadband subscribers would be 20-25
and 35-40 subscribers, respectively.
The total revenue from telecom is
expected to reach 10-12 billion dollars, accounting for 7-8 percent of GDP by
2015, and 15-17 billion dollars, or 6-7 percent of GDP by 2020.
A survey by Lac Viet shows that
70 percent of the apps developed so far have the content relating to violence
factors, hot messages or pictures, 20 percent relate to music (60 percent is
foreign music, 10 percent classical and 30 percent prevalent among the youth).
Especially, the apps with
educational content remain very modest, just accounting for five percent of the
total adds. Meanwhile, 70 percent of the education apps come from foreign
sources.
Analysts say apps for education
should be seen as a potential market for IT firms with the increasingly high
demand from parents.
Nguyen Duy Hien from AppStoreVN
said about 50,000 digital contents has been shared on appstore.vn, of which 58
percent is games, while the others are entertainment software and social
network applications.
Hien went on to say that except
the apps for children which attract a high number of users, other educational
apps have modest downloads.
“Video cho be” (video for kids)
by Dao Cong Van, “Tieng Viet cho be” (Vietnamese language for kids) by Divmov
group of authors, and “Baby tellers” have seen tens of thousands of downloads.
In the digital era, Hien said,
when smart phones and tablets become so popular, using the apps on smart phones
to teach students has become more and more popular. Therefore, educational apps
should be seen as a profitable market IT firms should target for the near
future.
However, IT firms seem to keep
indifferent to the potential market, while having focused on other market
segments which they believe can bring bigger profit.
IT firms focus on developing
entertainment apps simply because they believe that entertainment apps would be
more attractive to users, thus allowing to bring more clients to them.
Surveys have found out that
besides making calls, receiving calls and sending messages, the owners of smart
phones or tablets use the mobile devices for the entertainment. This could be
reason prompting IT firms to develop more and more entertainment apps to serve
clients.
Meanwhile, analysts have pointed
out that the small size screens of mobile phones or tablets would be an
obstacle that makes people hesitate to use the devices for learning.
Ha Than from Lac Viet frankly
said that educational apps remain very poor, because app developers strive to
the apps which can bring money immediately, such as entertainment apps or
games, rather than the apps which have high investment rate and take long time
to recover the investment capital.
Buu Dien
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