VietNamNet Bridge – The owners of well souvenir brands seem to
“forget” to make the products for popular tourists, while they have been only
targeting medium class travelers. Small production workshops can make low cost
products, but they do not fit travelers’ taste.
This is what the HCM City
Department of Culture, Sports and Tourism has found out from its survey
conducted on 1856 tourists, including 1048 foreign ones, according to Thoi bao
Kinh te Saigon.
The sizes of products, quality,
sale prices and the originality are the most important factors which travelers
would consider when buying souvenirs. Most travelers want to buy the products
which symbolize the localities they go to.
However, the products have not
been available. In HCM City, for example, the fine arts and handicrafts shops
display the souvenirs which can be seen in other localities as well, while
there is no product symbolizing HCM City.
Well-known souvenirs makers just
focus on making high grade souvenirs, which are valuable fine arts products
with big sizes. Meanwhile, what foreign travelers want – small sized portable
products – cannot be seen in the city. Especially, the products made manually
by skilful craftsmen are always expensive. It is very difficult to find the
products with high quality and reasonable prices.
The survey has found out that
fine arts and handicrafts are the top choice for foreign travelers. Besides,
foreigners would like silk products, manual embroidery products, decoration
products and fashionable clothes.
Though travelers are not choosy
about the shopping places, they would be interested in doing shopping at
traditional markets. A lot of foreign travelers said they like going to the Ben
Thanh Market in HCM city, where the goods are diversified for choice and they
can meet local dwellers and learn about their culture.
Meanwhile, domestic travelers
would pay attention to decorative fine arts products, fashionable products,
sweets and silk. Like foreign travelers, Vietnamese would go to the Ben Thanh
Market, but they would prefer going to big shopping malls.
The survey has also found out
that producers have not paid appropriate attention to diversifying products to
satisfy different tastes of travelers. They just think of making fashionable
products for domestic travelers and fine arts for foreign travelers.
According to the HCM City
Department of Culture, Sports and Tourism, there are 70 shopping points which
can meet the requirements to serve tourists, which include nine shopping malls,
16 general supermarkets, six fine arts and handicrafts shops, 8 embroidery
picture shops, six gold and gemstone shops.
In the tour schedules designed by
travel firms, tourists always have long time to go shopping after finishing the
excursion programs and preparing to leave Vietnam.
Vietnam is now thinking about how
to persuade travelers to spend more money in Vietnam, after an international
survey pointed out that the spending level in Vietnam is much lower than that
in other regional countries.
Experts have noted that souvenirs
prove to be the things travelers would spend money on when they visit any
countries. However, Vietnam made souvenirs still cannot catch up the eyes of foreign
travelers. In many cases, travelers felt angry because they bought counterfeit
products
Cong An TP HCM City newspaper has
reported that the products available at the Ban Don tourism site in the central
province of Dak Lak are exorbitant in prices, though they are just counterfeit
goods.
Especially, the travelers to Ban
Don tourism site all want to buy “Ama Kong panacea” which is believed to help
men become stronger and help improve the vitality. However, local residents
said most of the products available here are counterfeit ones.
Compiled by Thu Uyen
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