Feb 25, 2013

Philippines - Century’s medical bldg zeroes in on tourists

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Century Properties Group, Inc. said it is on schedule to complete its 28-storey outpatient medical building in Kalayaan Ave., Makati.

Some 84 percent of its clinic spaces have been pre-sold.

The building will cater to foreign medical tourists as outpatients who will be offered services at an average of 40 percent discount from their home countries.

The building,  Centuria Medical Makati is now on its seventh floor of construction at Century City in Kalayaan Avenue.

Jose E.B. Antonio, Century Properties chairman said that Centuria will be completed next year, housing 553 clinics for doctor specialists.

“And if there is a need to run tests or conduct minor medical procedures for patients, Centuria will offer the use of its  facilities within the building: the day surgery center, radiology center, diagnostic laboratory, digital imaging, pharmacy, recovery suites, and an ambulance transfer service,” said Antonio.

Century Propertied said that foreign patients who wish to extend their stay in the Philippines can also be accommodated by Centuria who will have a travel desk and concierge services for flight arrangements and hotel bookings. 

Century has previously developed three medical buildings in Makati, Ortigas and Alabang.

 “Tourism is considered one of the pillars of our country’s economic growth. With the added push from the tourism and health departments of our government, Century Properties is very optimistic about the prospects of medical tourism in the Philippines. We know for a fact that similar outpatient medical facilities abroad are extremely doing well and we will bring the best practice to Centuria,” he added.

In 2010, the Philippines posted $25.3-million in revenues for the health and wellness industry, 60 percent of which came from foreign visitors. Medical procedures in the Philippines can be 40-80 percent cheaper compared to US hospitals.

To ensure that the building specifications and design are in line with international standards for an outpatient healthcare facility, Century entered into a technical partnership with GE Healthcare in 2010.

To date, 84 percent of Centuria’s clinic spaces have been pre-sold. Clinic sizes range from 27 square meters to 187 square meters, with a current average price of Php 160,000 per square meter.

Antonio said Centuria is a rare offering of premium clinic spaces situated within the vertical mixed-use development called Century City, and a larger catchment area of residential villages, corporate offices and Makati’s three-million daytime population.

Century Properties is a full-service real estate firm with 26 years in real estate development, marketing and property management. Its medical arts developments include Medical Plaza Makati, Medical Plaza Ortigas and the medical arts facility of the Asian Hospital in Alabang.

Century Properties is also building the Century City Mall in Kalayaan Avenue, Makati. Its premium residential developments include the Azure Urban Resort Residences in Paranaque City, with a beach club designed by Paris Hilton; the Knightsbridge Residences at Century City, Trump Tower at Century City, the Milano Residences interior design by Versace Home, Acqua Livingstone interior design by MissoniHome; Acqua Iguazu yoo inspired by Starck; and the Residences at Commonwealth by Century.

ALBERT CASTRO



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