VietNamNet Bridge – While posting ads on buses has been very
popular in big cities like Hanoi, Hai Phong and Da Nang, the ads on buses still
have been prohibited in HCM City for the last 10 years.
Over the last 10 years, ad firms
have been trying every possible method and sending petitions to every competent
agency to demand for the right to post ad pieces on buses. However, their
efforts have been in vain: the HCM City still has not removed the ban on the
advertisement on businesses, according to Nguyen Quy Cap, Deputy Chair of the
HCM City Advertisement Association.
The ban has deprived ad firms of
their business opportunities, while the city’s budget has lost a big source of
income.
Prior to 2013, the Ordinance on
Advertisement enacted by the National Assembly’s Standing Committee on November
16, 2011, was the highest-level legal document in the field. The legal document
allowed to post ads on buses as a moveable subject.
The government’s Decree No. 24
issued on March 13, 2003, guiding the implementation of the ordinance, and
other ministerial circulars all mentioned the advertisements on buses and the
stipulated the fees for the ads.
Since January 1, 2013, the
Advertisement Law has been taking effect, replacing the ordinance. The law also
stipulates that means of transport are the allowed subjects for posting ads.
In fact, the first ads on buses
appeared in HCM City in 1992 already, when there was no detailed regulation on
the ads on transport means. However, in 2001, the city’s authorities suddenly
decided that ads must not appear on public means of transport, which then
stirred up the public.
In 2008, the HCM City Transport
Department drafted a project on allowing commercial ads on bus bodies. The
city’s authorities then released a new document with some changes with the
advertisement procedures. However, the new document did not “pave the way” for
posting ads on public means of transport.
In 2010, the Ministry of Culture,
Sports and Tourism sent a document to the HCM City People’s Committee in 2010,
stating that it is illegal to prohibit the ads on public means of transport and
requesting the city authorities to settle the problem.
However, only in 2011 did the HCM
City People’s Committee accept the request and assign Vision, a joint stock
company, to draw up a plan on the exploitation of commercial ads on buses.
However, no further progress has
been made in the field over the last two years.
State management agencies have pointed
out that there has been no legal foundation for the HCM City to make the
decision to prohibit ads on buses. This has also put the subjects in the
national economy in an unfair playing field, while having caused a conflict of
laws. A regulation could be legal in some places, but is prohibited in other
places.
A paradox has been existing in
HCM City over the last 10 years, that the buses belonging to HCM City must not
have ad pieces on their bodies. However, the buses, also rolling on HCM City
streets, but they are put under the control of other localities or the central
agencies, can have ad pieces on their bodies.
A report showed that there are
143 bus routes in HCM City and 3,200 operational buses. If noting that a bus
can earn VND33-50 million a year from ad pieces, the city budget would get
VND120-150 billion a year.
DNSG
Business & Investment Opportunities
Saigon Business Corporation Pte Ltd (SBC) is incorporated in Singapore since 1994. As Your Business Companion, we propose a range of services in Strategy, Investment and Management, focusing Health care and Life Science with expertise in ASEAN 's area. We are currently changing the platform of www.yourvietnamexpert.com, if any request, please, contact directly Dr Christian SIODMAK, business strategist, owner and CEO of SBC at christian.siodmak@gmail.com. Many thanks.
No comments:
Post a Comment