VietNamNet Bridge – Experts have pointed out that more and more
small and medium enterprises (SMEs) utilize e-commerce in doing business. They
have also noted the increasingly high popularity of the e-marketplace.
KOS, the briefcase shop on Huynh
Van Banh Street in Phu Nhuan district of HCM City launched the website
valikep.vn in early August 2012.
At first, the website had a
simple interface where the images of products, telephone numbers and the
address of the shop were shown. Meanwhile, customers still could not place
orders or make payment online.
After two months since the
website was launched, KOS reportedly obtained the turnover of VND40 million,
which meant that it could sell products to 20 customers and it nearly could not
make profit.
Nguyen Khanh Duy, the owner of
the shop, said at that time, he did not really pay attention to the sale via
Internet. This was why valikeo.vn did not receive the appropriate attention.
Duy, for example, did not spend money on optimizing the SEO – search engine
optimization, a technique that allows putting the website on the top position
in the Google’s list of search insults.
In October 2012, KOS decided to
spend six million dong a month to apply SEO. And Duy has been very satisfactory
about the business result. Since more customers know about KOS, the shop
receives some 150 orders a month, while the turnover has jumped to VND200
million.
Banh My Viet (Viet bread) at
banhmiviet.net, at first, did not spend much money on online marketing, because
it thought it could take full advantage of the ad pieces it could post free of
charge on some forums like Dia Diem An Uong, Otosaigon.com or hoclamgiau.vn.
However, the managers of the
chain later realized that the marketing on the forums did not bring high
efficiency. The free ad pieces on the forums just brought 10 percent of the
total customers of the chain.
Le Van Cuong, the manager of Banh
My Viet chain on Phan Xich Long Street in Phu Nhuan district, said that only
one year after the chain’s debut, in October 2012, did the company have its own
website and begin spending money on online marketing.
“Banh My Viet now cooperates with
some websites which allow to place orders online such as Foodpanda.com,
Vietnammm.com, Eat.vn, Chonmon.vn… The cooperation has brought big benefits to
the shop chain,” he said.
The above said websites follow
the policies which assume responsibility for the quality of the services of the
providers they suggest to customers.
Cuong went on to say that
nowadays, the shop can sell 1,000 loafs of bread, and most of the customers,
the expats, place orders online.
Nguyen Kim Loan, Director of
Festival center belonging to Festival travel firm, said the firm began selling
tours via Internet in 2007.
Loan said the firm has been
satisfactory about the business result, with the number of customers from
online channel at relatively high level, accounting for 30 percent of the total
clients and bring ¼ of the total turnover of Festival.
Having realized the important
role of online marketing, Festival has decided to allocate a bigger budget for
the work. Not only trying to do marketing via emails, Facebook and social
networks, the firm has also spent money on Google Adword to make its website
more easily found on Google’s search engine.
Experts said that if websites are
considered the “head offices” of enterprises, hosting should be seen as the
land plot for the head offices to be built on. Therefore, they said it would be
better to use the hosting provided by international providers, for which they
have to pay $100 a year. Meanwhile, in order to possess a Vietnamese domain
name, one would have to pay VND830,000 a year.
TBKTSG
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