Leading up to the
start of the Association of Southeast Asian Nations (ASEAN) Economic Community
in 2015, Bali will likely become a major market for ASEAN member countries to
sell their products and services.
The ASEAN Economic Community (AEC) holds the goal of
regional economic integration by the year 2015.
It will transform ASEAN into a region with free
movement of goods, services, investment, skilled labor and free flow of capital
in order to create a highly competitive economic region.
I Wayan Dipta, resources and small-medium enterprises
(SMEs) deputy at the Cooperatives and SMEs Ministry, explained Bali was
renowned as an international tourist destination with abundant jobs, and
investment and market opportunities.
Bali is also growing as an attractive and
well-equipped venue for international conferences, exhibitions, cultural and
business meetings.
“Bali will be considered as the perfect market for
many products as people from around the world come to the island on vacation
and on business. All our ASEAN neighbors will see such a golden opportunity in
Bali for the marketing and promoting of their products in Bali,” Dipta said.
Currently, ASEAN’s 10 member countries, Indonesia,
Malaysia, Thailand, Singapore, the Philippines, Cambodia, Vietnam, Brunei
Darussalam, Laos and Myanmar, are working to make their products and services
more competitive.
“Thailand is seriously seeking opportunities to market
its spa products in Indonesia, especially in Bali, where spa establishments are
numerous,” added Dipta.
Bali and other parts of Indonesia also produce spa
products, such as body scrubs, essential oils, fragrant candles and soaps.
“But most of the products are homemade or made in
small-scale industries. Indonesia needs to improve both the quality and
quantity of its spa products in order to attain international standard
quality,” he said.
Indonesian spa products must be registered with the
Health Ministry to assure consumers of their health standards. Similarly, some
countries in the region also produce and market handicrafts similar to those
made in Bali or other parts of Indonesia.
In addition to spa products and handicrafts, Bali will
become a haven for skilled laborers from ASEAN countries, especially
professionals from Singapore and the Philippines who are more than ready to
fill managerial posts up to CEO seats in the tourism and manufacturing sectors.
The government, he said, was now actively providing
training, advocacy and facilities to boost SME industries across Indonesia,
including in Bali.
At SME Tower in Jakarta, small-scale industries from
33 provinces in Indonesia are now displaying their creations and products. “The
types of products are varied, each province has its unique and distinguished
items that will please buyers,” he said.
I Wayan Gatra, head of Denpasar Industry and Trade
Agency, felt optimistic that SMEs in the mayoralty would have the capability of
joining the AEC with confidence. “I am pretty sure that the majority of our
SMEs have already developed national and international business networks,”
Gatra said.
In the last few years, Denpasar mayoralty has been
supporting SMEs to improve their managerial, marketing and promotional efforts.
“We have been active in developing e-commerce, which
allows all SME members to apply online business with clients all over the
world,” Gatra said.
The development of professional websites has also
enabled SMEs to clearly define their products and to attract potential buyers
worldwide.
Other important matters are obtaining easy access to
capital resources from various financial institutions, including cooperatives
and the banking sector.
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