Vietnam - Accor accelerates Novotel brand expansion in Vietnam

Accor will more than double the number of hotel rooms under the Novotel brand in Vietnam in the next two years as rising demand of international and domestic guests has fueled the international hotel operator’s development strategy here.

Accor said in a statement on Thursday that it was managing Novotel Halong Bay, Novotel Nha Trang and Novotel Phan Thiet Ocean Dunes & Golf Resort. These properties in Vietnam’s prime coastal tourist destinations have a combined 500 guest rooms.

Five properties in the development pipeline are Novotel Dalat, Novotel Danang Han River, Novotel Phu Quoc Resort, Novotel Saigon Center, and the newly-announced Novotel Ciputra Hanoi. Accor expected these new properties would meet the needs of leisure and business travelers for 4-star facilities and services.

As international visitor arrivals in Vietnam are on the rise, with the figure in the first seven months of this year expanding 17.3% year-on-year to 3.42 million, Accor has targeted to have at least one Novotel-brand hotel for leisure and family-oriented guests in each major city in Vietnam.

Accor said it had just clinched a management contract with Citra Westlake City Development Co. Ltd. to develop the Novotel Ciputra Hanoi. With construction set for completion in late 2013, this hotel will have 250 guest rooms plus Novotel’s signature restaurant “The Square”, a lobby bar, a 500-square-meter function hall, several meeting rooms, a swimming pool, and a spa and fitness center.

Also scheduled for completion next year or later, the Novotel Saigon Center on the corner of Hai Ba Trung and Nguyen Dinh Chieu streets will provide the market with more than 250 guest rooms as well as meeting, food and beverage facilities. This project has initial investment capital of around US$28 million.

Accor now manages more than 2,000 guest rooms at hotels under the luxury Sofitel brand, the upscale MGallery, and the mid-range Mercure and Novotel in HCMC, Hanoi, Phan Thiet, Nha Trang, Halong and other parts of Vietnam.

The largest international operator of hotels in Vietnam is looking to operate at least 3,700 new hotel rooms of different grades in the next three years. The new Accor-managed hotels to go online in the coming years will also bear the group’s brands Pullman and ibis.

Globally, Accor operates 4,200 hotels with more than 500,000 rooms in 90 markets under brands Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1 and Motel 6.

By Mong Binh - The Saigon Times Daily


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