LookAtVietnam
- Cruise tourism is expected to play a very important role in the long term
tourism development strategy in 2020-2030. However, Government agencies and
travel firms have been urged to take actions right now to prepare for the
strategy.
It’s
necessary to create specific products
According to Nguyen Thanh Binh, representative
of the Tan Hong Travel Firm, cruise tourists are mostly rich elderly people who
always demand high quality services. However, Vietnamese in-land services are
not as good as on-board services, therefore, it is very difficult to attract
tourists.
In general, as for within-the-day tours,
tourists regularly choose the tours to Hanoi (The Ho Chi Minh Museum, ancient
streets) or to Ha Long Bay (visiting the bay or kayaking). As for the tours to
the central region, the most favored tours are the ones to Da Nang, Hue and Hoi
An. The travelers who want to visit the south would choose Ba Ria-Vung Tau or
HCM City. However, most of travelers want to return to ships to sleep and enjoy
the services here, rather than using in-land services.
That explains why the actual spending of the rich
tourists in Vietnam is low. Nguyen Anh Tuan, Deputy Director of the Travel
Department under the Vietnam National Administration of Tourism (VNAT), noted
that cruise tourists like shopping and entertainment services. Therefore, Vietnam
should have the shopping malls or standardized sale points to be introduced to
cruise tourists.
“If you want to persuade cruise tourists to use
in-land services, you should have high quality services to satisfy them,” he
added.
According to Hoang Long, an experienced tour
guide, tourists complain that the souvenirs are profuse, but products are not
original. An US couple once asked him to introduce an original Vietnamese
souvenir, so that they can purchase it to add to their collection of tourism
souvenirs. However, Long said that it is very difficult to find such a product,
because products are modern and not original.
Finally, they decided to buy an embroidery
picture priced at 3000 dollars. When saying goodbye, the couple said they were satisfied
with the picture, but complained that they had to spend a lot of time to find
it.
The representative from Du Ngoan Viet Travel
Firm also said that cruise tourists are all high income earners, who always
want to buy traditional productions.
Meanwhile, Vietnam still does not have many
things to sell, especially the portable and small-sized products.
“Travel firms should design the tours which
allow cruise tourists to drop into traditional craft villages, where they can both
relax and do shopping,” he suggested.
Upgrading
infrastructure and following long term promotion campaigns
To date, Vietnam remains the transit point for
tourists. Vietnam still lacks sea ports which allow foreign cruises to more
easily enter Vietnam. It also lacks hotels, restaurants and tourism sites.
Singapore and Hong Kong have built new ports which
are capable to receive very big ships, while Vietnam, thanks to its advantageous
position, can get benefits from the investment. “Therefore, Vietnam needs to
draw up a strategy on attracting tourism cruises to Vietnam,” said Vu Duy Vu,
Deputy Director of Saigontourist.
“There are many places along the coastal line which
can be placed for tourism ports, such as Ha Long, Da Nang, Hue, Nha Trang, Vung
Tau and HCM City,” Vu said.
Tuan from VNAT said that if Vietnam is
determined to attract tourism cruises, it should build specialized tourism
ports soon. Singapore has also sent experts to Vietnam who will cooperate to
search for the places suitable for building tourism ports.
“Cruise tourists are mostly high income
earners. Therefore, there should be some 10 travel firms specializing in
receiving cruise tourists which should advertise their services through big
shipping firms,” said the representative from Du Ngoan Viet.
Tin Tuc
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