Events
Host Over 2,200 Exhibitors, ABC audit Set to Reveal Highest Ever Attendance
AMSTERDAM, Nov. 29, 2011 /PRNewswire/ --
Leading event organiser UBM has announced a record breaking year for its
flagship portfolio of annual pharmaceutical events including CPhI Worldwide for
pharmaceutical ingredients, ICSE for contract and outsourcing services, P-MEC
Europe for equipment, machinery and technology and the new InnoPack for
innovative packaging solutions. Hosted at Messe Frankfurt, Germany from the
25th to 27th October 2011, the events attracted their highest ever exhibitor
levels, with 2,200 global exhibitors on site. Overall attendance, though still
subject to ABC audit, is also projected to smash all records set in more than
twenty years of the events.*
Throughout the three days in Frankfurt,
attendees gathered to do business and network across various sectors of the
pharmaceutical industry and each individual show experienced growth. P-MEC
Europe grew more than 44% over 2010*, and despite exhibitors moving over to the
new InnoPack event, ICSE still had a strong showing with over 220 exhibitors*.
Notably, the new InnoPack event was also met with positive feedback and
attendance with over 100 global exhibitors hosting attendees from more than 140
countries.
"The scale of the events has grown
exceptionally over the years. As an events organiser, it is important to us
that the size does not change the opportunity for each visitor to have a unique
and personal experience and we invest a large amount of time and money to
ensure this," noted Greg Kerwin, UBM's Portfolio Director Pharma. He
continued, "Despite the financial challenges that still remain globally,
to have a year like we just did in Frankfurt means that we are succeeding and
that our client base sees the value of these events. As the Pharma industry
regroups and rethinks their business plans for the years ahead, we are honoured
to continue to be a part of them."
The 2011 pharmaceutical events were centred on
a few popular returning features, as well as many new and expanded ones. The
Pre-Show Conference on the Monday before the show offered a chance to learn and
network before the events got underway. The zoning format also returned, with
new additions and once again proved to be a positive feature of the shows by
helping to facilitate better time management and 'more talking, less walking'
while onsite. The expanded zoning format included new zones in CPhI for Generic
APIs and Finished Dosage resources, three new zones for New Exhibitors, USA
Exhibitors Zone, and Logistics and Supply Chain Zone within ICSE and a
Labelling Zone in InnoPack.
The CPhI Innovation Awards returned for their
eighth year to recognise, celebrate and honour companies and organisations that
are breaking new ground in the pharmaceutical, packaging, contract services and
biopharmaceutical sectors. The gold winner of the CPhI Innovation Award was
Glycotope for their GlycoExpress platform that optimises the glycosylation of
antibodies and other glycosylated biotherapeutics. The Silver medal went to
Acuros for their disposable drug delivery device designed to deliver
microlitres or millilitres per hour. Finally, bronze was awarded to Johnson
Matthey Catalysts for their Colour-Tag-Protein technology that works as a
marker for protein expression. The awards were handed out during an exhibitor
party that also took a moment to recognize UBM's shift towards celebrating and
supporting sustainability in the events which included awarding Solvias with the
Exhibitor Sustainability Award.
In addition to the introduction of InnoPack as
a stand-alone event, P-MEC Europe debuted the new LABWorld Pavilion to cater to
high technology areas such as instrumental analysis, measuring and testing
technologies, materials testing, quality control and laboratory equipment that
are separate from the 'traditional' large-scale capital machinery, equipment
and technology with which P-MEC has become associated. The LABWorld Pavilion
was met with positive feedback. Other introductions to the show included
Lunchtime Education Series, where high-level presentations from industry
leading executives were given in a format that also offered attendees with time
to enjoy a lunch while conducting targeted networking. Further new features
included expanded social networking platforms and the introduction of virtual
events to support attendance from guests that were not able to travel to the
events in Frankfurt. CPhI Online has
also been developed as a digital meeting spot where visitors can post and find
news, information and resources while at the events and throughout the year.
CPhI Worldwide, ICSE, P-MEC Europe and
InnoPack will all return to offer a unique business and networking platform for
the varied sectors of the pharmaceutical market from 9th to 11th October 2012
at the Feria de Madrid in Madrid, Spain.
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