Nov 29, 2011

Malaysia - M'sian banking groups set sights on Asean



The competition between the Maybank/Kim Eng and potential RHB/OSK investment banking groups will likely be in the regional arena, sources said.

Domestically, OSK Holdings Bhd is a strong name in retail stockbroking, a niche that is expected to boost the new potential merger with RHB Capital Bhd. OSK also has a presence in the region, especially in Singapore, Indonesia, Hong Kong and Indochina.

Meanwhile, Kim Eng's strength is in its home market, which is Singapore, and elsewhere in the region. It is the top stockbroker in Thailand with 43 branches; elsewhere, it has seven branches in Vietnam, four in the Phillippines and six in Indonesia. Kim Eng also has a presence in international financial centres such as Hong Kong, London and New York.

Their parent companies, Maybank and RHB Capital, have sizeable broking operations domestically, which are well-supported by large institutional clients.

Unveiling the new Maybank-Kim Eng Corporate Identity earlier this month are: (From Left to Right) Kim Eng's Ronald Ooi, Maybank's Dato' Sri Abdul Wahid Omar and Tengku Dato' Zafrul bin Tengku Abdul Aziz.

In the region, Maybank has 22 branches in Singapore, two in Vietnam where it also holds a stake in An Binh Bank (122 braches) and 50 in the Philippines while it owns two banks in Indonesia PT Bank Internasional Indonesia (344 branches) and PT Bank Maybank Syariah Indonesia (one branch).

The Maybank/Kim Eng group has revealed its regional aspirations in Singapore last week at a signing ceremony that marked its US$1.5bil takeover of Kim Eng.

Meanwhile, the potential deal between RHB and OSK is still being hammered out and it is expected to be finalised by the middle of next month. In its aspiration to be the leading broker in the region, the Maybank/Kim Eng group will tap on the opportunities arising from the integration of the Asean economic community by 2015.

"Kim Eng's distribution is strong,'' said the investment banking (IB) group CEO Tengku Datuk Zafrul Tengku Aziz. "What they lack is higher investments in IB-driven growth.''

Backed by the retail, corporate advisory and institutional businesses, the new pillars to be developed would be asset management and derivatives, said Zafrul.

At the same time, underlining the strong recruitment drive would be an emphasis on the cost income ratio.

"We have done well in Singapore,'' said the group's executive adviser Ronald Ooi. "We have started feeling some synergies and will leverage on the balance sheet and client base of Maybank.''

Synergies will cover revenues earned from retail, corporate and institutional activities; cost savings through implementation of best practies and an integrated platform while other factors will include the creation of a regional talent pool.

Project integration teams have been set up; the first two phases are targeted for completion by year end, following which the integration programme will be rolled out across the region.

A sales team from Malaysia has been sent to Singapore for training to launch new products.

"Kim Eng is already successful in Thailand,'' said Ooi, adding that the group would be upgrading its services in Malaysia where Maybank had 386 branches.

It would also be launching a regional research team, he added.

The group's ambitious thrust into the IB segment comes at a time when the world economy is expected to slow down, and hence, the need to raise capital may be lower among companies.

"Our plan is for the long term,'' said Maybank president and chief executive officer Datuk Seri Abdul Wahid Omar. "This business is driven by fee-based income. Markets will eventually recover and we will be there to capitalise on the opportunities.

"There is always a need for capital (and good companies will attract investors),'' said Wahid, referring to the recent oversubscription by more than 20 times for the Pavilion real estate investment trust.

Yap Leng Kuen in Petaling Jaya/The Star | ANN



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