Nov 11, 2011

Thailand - Thailand works to regain Japan's trust



High on the agenda of former deputy premier Virabongse Ramangkura, who heads a new government committee on reconstruction, is a visit to Tokyo to find ways to rebuild the confidence of Japanese investors in the wake of Thailand's devastating floods.

More than half of the 720 factories crippled by the inundation of seven industrial estates north of Bangkok last month are Japanese. The 450 plants affected include those run by big names such as Toshiba, Honda, Minebea and Canon.

The flooding was a double blow for the companies - coming soon after the March tsunami in Japan - and represented the Japanese industry's worst disaster abroad. It also hamstrung other plants, with shortages in parts and raw material disrupting global supply chains, especially in the electronic and auto industries. The impact of the floods on Japanese investors is significant, as they are a mainstay of the Thai economy.

Last year, Japanese firms accounted for 57 per cent of foreign projects granted incentives by Thailand's Board of Investment. With 1,350 members, the Bangkok branch of the Japanese Chamber of Commerce is also its largest outside Japan.

The question now is whether Japanese businesses will ever view Thailand in the same light. What Bangkok does will determine the future of Japanese investment in the country - hence Mr Virabongse's trip to Tokyo, which is likely to take place within weeks.

The March tsunami was an important push factor for Japanese industry to boost its production outside the country. But Thailand's flood disaster has been a rude awakening. In general, Japanese investors have been unhappy with the way the disaster was managed.

Some say there was not enough warning at some of the industrial estates, while others believe the Thai authorities underestimated the scale of the flooding. Yet others have been dismayed by the inaccurate and sometimes contradictory information coming from various government agencies.

"I would not be surprised if some small and medium-sized enterprises are more careful about where they locate in Thailand, or will consider other countries," observed the economic minister in Japan's embassy in Bangkok, Mr Masato Otaka.

Mr Setsuo Iuchi, the president of the Japan External Trade Organisation, has said that while he believed Japanese investors were still confident in Thailand, "I could not say whether they will relocate to other countries".

Insurance will be a huge issue for investors.

While preliminary estimates are flying around, a true picture of the damage - and the insurance claims that will arise - will emerge only when the industrial parks are pumped free of water, a process which could take anywhere from two to four weeks.

Only one - Rojana in Ayutthaya province - has begun pumping water out.

"Without proper insurance, no investor will be interested in Thailand," said Mr Otaka. "The country will now be regarded as flood-prone. Insurance companies may charge unrealistic premiums, which will directly impact competitiveness."

Mr Virabongse is likely to hear about all these issues when he meets government officials in Tokyo.

"Investors will want strong, determined and concrete measures to prevent this kind of flooding in future," said Mr Otaka. While the major companies will be able to get through the disaster, some of the smaller and medium-sized firms are likely to have difficulties, he added.

"It is the job of the Thai government to invest in Ayutthaya and Pathum Thani to keep them going as a manufacturing base," he said of the industrial estates.

The Thai government has already taken measures to help Japanese and other investors hit by the flooding. It is readying soft loan packages and financial help for companies which have had to pay workers through two to four months of production halts. But clearly, Japanese - and other - investors will want more in terms of covering some of the costs of the damage and additional insurance schemes.

The real key to revival is a major overhaul of the water management and drainage system - whatever the cost. That will also require bringing on board local communities.

Mr Otaka said: "For Thailand, money is not the real issue, it is a question of how to allocate and spend it. This needs major political decisions backed up by public consensus."

Nirmal Ghosh
The Straits Times



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