If
the tea sector is to meet its target of an annual export value of $440 million
by 2015 double this year's figure it must improve the quality of its product,
according to industry experts.
Despite the fact that Vietnam is the sixth biggest
tea exporter in the world, the country's exports typically sell for 40 per cent
lower than the global market price.
"It is because the tea sector has focused
on quantity rather than quality," said Nguyen Thanh Do, deputy director of
the Department of Processing and Trade for the Agro-Forestry-Fisheries Products
and Salt Production sector.
He added that the problem lay with not only
tea cultivation but also the processing and trading stages.
At the moment, about 65 per cent of the
country's tea cultivation area is under the control of small holders, which is
inefficient, due in part to the fact that local farmers has failed to invest in
new technology, Do said.
He also said tea enterprises and farmers
should work more closely together to boost quality.
Phan Huy Binh, director of Trung Nguyen
Export-Import Company, said that foreign buyers are put off by the poor quality
of Vietnamese tea.
Meanwhile, Doan Anh Tuan, president of the
Vietnam Tea Association, said standards are inconsistent and that Vietnamese
producers need to better enhance their trademarks.
He also said 50 per cent of the tea exported
was unprocessed and sold in bulk. Just a small quantity of tea was exported in
its finished form and packaged in a recognisable form, such as Oolong, Pho Nhi
and Tan Cuong, he said.
As well as boosting quality and trademark
recognition, he said more tea varieties need to be grown in Vietnam if the
country wants to achieve its tea-export target.
The focus should be on developing traditional
specialty tea varieties, Tuan said.
Industry experts said the expansion of
tea-growing areas has to go hand in hand with the development of tea-processing
factories.
Tuan, from the Vietnam Tea Association, said
that in some communes there are a dozen of tea-processing factories, but not
enough raw materials, "which is wasted investment."
Meanwhile, most of the tea-processing
factories could only handle about 10 tonnes of tea leaves a day because they
lacked up-to-date technology, he said.
In 2011, tea production increased 6.5 per cent
over the previous year to 888,600 tonnes, despite a decrease in the cultivation
area by 2 per cent to 130,000ha.
Currently, there are 450 tea-processing
factories capable of handling more than a tonne of leaves a day in the country.
Vietnamese tea is exported to 110 countries
and territories in the world. Last year's export turnover was worth about 200
million USD.
VIR - VNA
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