Mar 25, 2012

Brunei - Firms face restrictions to expand abroad


WITHOUT securing contracts from Brunei's largest private sector employer, Brunei Shell Petroleum Sdn Bhd (BSP), local companies will not be able to expand their operations internationally due to restrictions within the country, said one of BSP's major contractors on Thursday.

However, BSP Managing Director Ken Marnoch said the solution had more to do with ironing out issues in the domestic financial industry since a contract from the country's main economic driver would be of "no value" in getting financial support abroad.

Following a talk that shed light on opportunities for Bruneian companies, especially SMEs (small and medium enterprises) to penetrate overseas markets, Megamas General Manager Mohd Roger Ainsworth raised the debate that local companies needed both money and a BSP contract to set up an international presence.

"In Brunei, it's critical that if you want to go international, the company would need the solid support of the major player in Brunei," he said.

"If we take them off, cut them off at the knees and don't give them that contract the solid base it's so difficult to become internationalised."

Megamas Training Company Sdn Bhd, which has been providing about 90 per cent of BSP's Health, Safety and Environment (HSE) training for more than the past five years, has been using the contracts it previously secured from the oil and gas giant to develop Megamas's facilities and people.

The HSE company recently won a national SME award, in the category of support services to Brunei's oil and gas sector. Speaking to the paper last month, the Megamas general manager shared the company's ambition to go international.

"We are also looking to establish a good bond with the international market. A real hope is that we can put a Megamas Flag into the regions," Mohd Roger told The Brunei Times.

However, he expressed how this hope and all the company's efforts could be in vain without another BSP contract.

"It's taken years and years to get to a level of performance and the people that we have. But we're sort of at the halfway stage really," he said during the question and answer session of Thursday's talk at Institut Teknologi Brunei.

"So for Megamas, it's crucial that we have another contract. It's crucial that we make that next step. Then we can go international. After that, we're independent."

Mohd Roger added that after stabilising their operations abroad, Megamas could then come back to Brunei and help the other local companies.

"But if we didn't get it, then we simply can't do it because that's the situation in Brunei," he said.

"We want to work together, we want to help more... and help realise the aspirations of the nation in going international but we do need help."

Dato Paduka Hj Hamdillah Hj Abd Wahab, the former deputy minister of Industry and Primary Resources and currently retired, agreed that local companies were facing difficulties in expanding abroad.

"I sense our capacity to go beyond our border is restricted," Dato Hj Hamdillah said.

In answering Mohd Roger's concern, BSP's Marnoch explained that the issue was about more than having a BSP contract in hand.

"I think it's not just about that you can get business with us. It's about how we can work together to actually take advantage of what is special about Brunei," the managing director said.

In Megamas's case, this meant capitalising on Brunei's track record in safety standards, he explained.

"How do we take Brunei's safety culture and safety learning, and actually be clear that Brunei is a world leader when it comes to safety and use that to be part of your competitive advantage and being built from a solid foundation of Brunei's performance when it comes to safety," he said.

"And absolutely, Brunei Shell Petroleum will work with you on that in order to help you succeed."

However, the situation was different for other companies specialising in other fields.

"When it comes to everybody else, I think one of the challenges that we all face is that in order for you to get financing in Brunei today everybody knows that if you've got a Brunei Shell Petroleum contract, all of the banks (here) will finance your investment," he said.

"(But) you cannot use a Brunei Shell Petroleum contract in order to get financing in another country."

"So I think it's a challenge that we should be talking together as a finance industry, as an oil industry and as an industry... about how can we use the financial strengths that we have in Brunei in order to help you become international, without having that Brunei Shell Petroleum contract, which is of no value to you if are talking about business in Malaysia, Indonesia and other places because it is not such a guarantee (abroad)."

"And I think that's a wider challenge that we have to look at from a financial industry point of view rather than (from) an oil and gas industry point of view," Marnoch said.

UBAIDILLAH MASLI
The Brunei Times



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