“Cambodia:
Kingdom of Wonder” has become a popular phrase bringing attention from both
locals and foreigners.
It represents Cambodia’s most stunning cities
and resorts, as well as providing quality service.
Pricing local products or services is an
important factor in representing our country which can affect the number of
tourists that visit Cambodia.
At certain sites, the price of goods and
services can differ whether the customer is foreign or Cambodian.
As Cambodians, we can visit historical sites
such as Angkor Wat for free. Other sites, such as resorts, may charge a little
- but that is more of a contribution.
Unlike the locals, foreigners will find that
they have to pay a fee to visit such sites, and this is how tourist income is
made.
However, the gap between what foreigners are
asked to pay and what the locals pay is huge, and it may have a damaging effect
on tourism in the long term. For instance, some historical sites in Siem Reap
charge 2000 riel for a local and about 80,000 riel for a foreigner.
Tourism Minister Thong Khon said that tourism
is a priority for the government, which contributes towards the development of
Cambodia’s economy and social welfare system.
Yan Viphearoth, 40, a research officer at the
Department of Culture and Art at Royal Academy of Cambodia, said that almost 40
per cent of Cambodia’s economy is derived from tourism.
He suggested, as a way of increasing tourists
to Cambodia, that the government focuses on guaranteeing the country’s security
and fairly balancing the price of products.
She said it was wrong for local businesses to
think that tourists visit Cambodia once and think that it’s acceptable to
increase the price of products.
“After visiting once, those tourists will
never come to our country again.
“If price is acceptable, they may recommend
more people in their country to visit Cambodia,” Yan Viphearoth said.
Recently, we visited Siem Reap province and
met a tourist from Korea. It was his first time in Cambodia and he knew little
about the places to visit, and the price for transport.
He told us that he caught a taxi from the city
to Phnom Kroum and the driver asked him
to pay US$9. The Korean tourist repeatedly asked us whether the price was a
normal rate.
We wondered why he kept asking us the same
question, so we enquired. He told us that people he had spoken to in Korea
warned him that Cambodians double or triple the price for foreigners.
“It was hard for me to decide whether it was a
normal and acceptable price or not,” he said.
A souvenir seller at Russian Market, who asked
to remain anonymous, said most of the prices in Cambodian markets are not
fixed. Placing a price on a product
depends on the customer’s attitude, whether they are foreign or local and how
much the product cost to import.
“The customer always feels happy whenever they
can haggle the price down to a fair bargain. We have to set the price high in
order to let the customer negotiate,” he said.
Yan Viphearoth said that if foreigner prices
are set too high for products and services, it will result in a decrease of
tourists which will then impact Cambodia’s economy.
She also pointed out that if tourist numbers
decrease, knowledge and awareness of the Khmer culture and traditions will not
be known outside of Cambodia.
We think that all service and product
suppliers should reconsider their prices for locals and foreigners. On top of
that, creating more diverse forms of tourist activities gives visitors more
ways to encounter Cambodia. We also think that the Ministry of Tourism should
create tourist centres in each province that provide tourist information.
That way, tourists can feel more confident
visiting, and spending their money.
Khiev Chakriya and Dareth Rosaline
The Phnom Penh Post
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