Travel agents in Vietnam are making a
concerted effort to market domestic tourism, offering huge discounts and
promotional programmes since the beginning of the year.
Several
travel agents are offering huge slash in prices on local tours. For instance,
Saigon Tourist launched IKO travel company to organise domestic tours from now
till May, offering discounts of over 13 per cent for road tours to Nha
Trang-Hon Mun; Nha Trang-Suoi Hoa Lan; and the southern highland city of Da
Lat. For air tours to the beautiful islands and undisturbed beaches such as Phu
Quoc; Hanoi-Trang An-Ha Long; and Hanoi-Ha Long-Sapa, the discount is as much
as 30 per cent.
Similarly,
Ben Thanh Tourist has also slashed as much as VND2.7 million (US$150) on a home
tour. While, in addition to discounts, Fidi Tours has launched a promotional
programme “Buy One Get Three”, offering prizes worth over VND1 billion with
gifts such as a Vespa scooter, Ipad 2 and I phone 4.
Although
travel agents are trying to encourage people to take domestic trips, they realise that an
increasing number of people are now opting to visit the neighbouring countries
like Thailand, Cambodia, Malaysia and Singapore.
Doan
Thi Thanh Tra, Head of Marketing Division of Saigon Tourist, said that more and
more people are registering for tours to Asian countries, Europe and the US,
seemingly unaffected by the economic crisis.
During
the first two months of 2012, over 2,000 people purchased tours for Thailand
through Saigon Tourist, 10 per cent more than the same period last year; over
5,500 through Viet Travel, 15 per cent more than the same period last year.
Moreover,
tours to Malaysia increased by 100 per cent and Malaysia- Singapore by 40 per
cent, Korea and the US by 300 per cent, and Australia by 87 per cent.
The
tourism sector needs to seriously seek reasons as to why people prefer foreign
trips and do something more to improve domestic tours, so as to keep the
domestic tourism industry from facing a downturn, which will consequently
affect thousands of local people.
SGGP
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