Hospitality properties across India are going
the technology way. From small budget hotels and lodges, to resorts,
restaurants, spas and lounges, all are discovering the tremendous value of
technology to connect with guests, attract them to their property and continue
their relationship of branding and positive guest experience.
More
recently, technology in hospitality properties has moved from
behind-the-counter computer and point of sale (POS) terminals, to customer
facing devices like iPads, infotainment solutions, video-on-demand,
movies-on-demand, etc. This has prompted numerous hotels to develop
applications on tablets so that guests can use technology to order room
service, book tour packages, utilize their loyalty points to get upgrades and
more. These guest facing applications not only keep hotel guests engaged and
informed about the hotels many services, but open up newer revenue channels as
well. Additionally, these applications provide hotels much needed business
intelligence and invaluable insights into guest behavior too.
Besides
the obvious use of technology, there is also much of it used behind the scene.
For example, with widespread adoption of mobile phones and smart devices
amongst guests, hotels now also need to provide high speed internet and WiFi
connectivity.
Investment in Hardware can Open Up New
Revenue Streams
Propping
up the growing list of customer facing devices and interesting guest services,
is strong hardware that seamlessly connects with each other and integrates with
software. This hardware could range from fancy iPads and tablet PCs to sturdy
POS terminals, ubiquitous media jacks, wireless routers, PDAs, IP phones,
desktops, servers, network LAN switches and more.
Many of
these products like media jacks, wireless routers, PDAs, reduce a hotel"s
investment in cables and wires, to offer improved and efficient guest services.
A tablet PC on the other hand can do away with multiple remotes for devices in
the room and create personal hotspots for guests to access the internet and
thus a range of other services.
The
installation of simple, inexpensive devices like digital signage can not only
keep your guests better informed, but open up new revenue streams as well. For
example, digital signage can be used to inform guests about packages offered by
the hotel, besides those promoted by the chain too. The signage can also
display generic content like flight timings, weather, and places in around the
hotel to visit. Additionally, it could advertise third party products through
which the hotel could gain additional revenue. Thus digital signage when
attractively placed and innovatively used becomes a clever marketing and
revenue generating tool.
Total Technology Solutions Allow for
Innovative Use of Hardware
As
operations get more complex and hospitality properties try to automate an
increasing number of functions, managing software and hardware requirements can
be time consuming. This also takes hoteliers away from their core expertise and
thrusts them into a domain in which they have limited knowledge. To resolve
this issue and make technology adoption a smooth process, IDS NEXT offers a
range of Total Technology Solutions.
Total
Technology Solutions offer hotels 360 degree support for all hardware and
software needs. It also offers trained professionals who spend time to
understand a hotels technology requirements and designs solutions based on your
current needs, growth plan and of course, budget. Besides helping hospitality
properties procure the entire array of technology, Total Technology Solutions
also offers a cloud based CRM tool, virtualization solution and energy
management solutions.
For
hotels having a hard time selecting their hardware, Total Technology Solutions
provide hardware consulting. This is especially beneficial to new hospitality
properties that may be desirous to better understand their hardware needs. In
addition certified professionals Total Technology Solutions provide technology
audits for hotel properties trying to better leverage their IT infrastructure
investments.
Solomon
James
hospitalitynet.org
Business & Investment Opportunities
YourVietnamExpert is a division of Saigon Business Corporation Pte Ltd, Incorporated in Singapore since 1994. As Your Business Companion, we propose a range of services in Strategy, Investment and Management, focusing Healthcare and Life Science with expertise in ASEAN. We also propose Higher Education, as a bridge between educational structures and industries, by supporting international programmes. Many thanks for visiting www.yourvietnamexpert.com and/or contacting us at contact@yourvietnamexpert.com
No comments:
Post a Comment