Widespread corporate product buy-in isn’t
easy to accomplish. In fact, it’s almost impossible to do so unless you have
excellent products. Apple does.
Nothing
tells a story quite like numbers do. Especially if those numbers originate from
a disinterested third party research firm such as Gartner’s, Barclays,
Deloitte, Forbes or Goldman-Sachs. It’s really hard to argue with respected
sources such as these. I, for one, am impressed by the numbers I’m seeing from
them concerning Apple’s iGadget business product market share and corporate
BYOD adoption.
For
this reason, Mobile Device Management (MDM) and Mobile Application Management
(MAM) software vendors must support any mobile device. But, Apple’s products
are mandatory.
It
isn’t enough to focus on Android phones alone. You have to support Windows
devices, Android-based devices, Blackberry (at least temporarily) and Apple.
The numbers just don’t lie. When half your market is Apple, you can’t ignore
its existence to simply prove a point or to take a stand for open source
operating systems. Either you’re in it (The MDM or MAM business) for your
customers or you’re not.
Look at
some numbers provided in a white paper from Apperian:
-
80%
of Fortune 100 have adopted iPad.
-
88
of the Fortune 100 are deploying iPhones.
-
50%
of FTSE 100 are using iPhones.
-
20%
of Fortune 100 have 10K or more iPhones.
Can you
afford to ignore those adoption rates?
Of
course you can, if you want to push yourself out of the MDM/MAM market and then
wonder, “What went wrong?”
Have a
good time explaining that failure to your shareholders or stakeholders.
Ignore
the numbers, if you want. I can’t.
Look at
those numbers again in context. 88 out of 100 large companies deploy iPhones.
What’s wrong with the other 12? Probably nothing except that they’re direct
Apple competitors and that’s OK for them.
80 of
the Fortune 100 have adopted iPads in their companies. The focus word here is
“adopted.” That means that they’ve done the case studies, have tested and
have adopted iPads as part of their business model. A full 20%
of the Fortune 100 have more than 10,000 iPhones.
On the
other side of the BYOD fence is you, the employee or contractor who works in an
environment where you see BYOD as some sort of “control thing.” You oppose the
idea of someone else managing a gadget that you own personally.
That
would be a valid concern except that most BYOD environments do everything they
need to do to your device in a single App. Deploy the App to your connected
device to make sure it meets certain requirements and voila, that’s all that’s
needed to integrate your device into the corporate network. No trouble, no reboots,
no angst, no need for an Occupy movement to protest the BYOD overlords and best
of all–no changes to your identity or your device.
If you
separate from the company or decide to separate your device from the company,
all you do is uninstall the App. If you’re separated from the company, the BYOD
administrator performs a remote App removal with no intervention needed from
you and you’re free again.
The
five reasons for this massive uptake and adoption are pretty simple:
1.
Apple
makes great products.
2.
Apple
makes products that are easy to use.
3.
People
like Apple products.
4.
Apple
is the sole vendor of Apple products.
5.
Apple
products are well supported by third parties.
Points
1, 2 and 3 are pretty obvious when discussing anything Apple. The products have
excellent design. They’re easy to use–very intuitive–no instructions needed.
And, people love Apple’s products because of their design and their ease of
use.
Points
4 and 5 are from a corporate perspective.
Large
businesses don’t like product risk. They want stability in the company from
which they select their corporate hardware. For example, the 88 Fortune 100
companies know that Apple isn’t going to stop manufacturing the iPhone product
line. They know Apple is here to stay. They know that no one can buy Apple and
destroy its product lines. There’s comfort and stability in Apple as a
corporate choice.
Apple
products also enjoy a huge third-party accessories and Apps market. “There’s an
App for that,” isn’t just a cute catch-phrase, it’s a corporate tranquilizer.
Large companies want to know that they have third-party buy-in on products they
select. It helps with product longevity. And, it’s another stabilizing factor
and cementing factor in making business-wide product choices.
For
businesses seeking product support and stability, it’s a numbers game. Apple
has the numbers on its side. 88% of the Fortune 100 can’t be wrong.
Do you
know any other reasons why businesses might adopt Apple products? Is it a wise
business decision to do so? Talk back and let me know.
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