Thousands of international tourists have
experienced Malaysia’s wonders through Tourism Malaysia’s successful Mega
Familiarisation (Mega Fam) programme since 2000, said officials of the
programme.
Malaysia
has been ranked as the ninth most visited country in the world for three
consecutive years.
The
Mega Fam had helped create higher exposure and awareness of Malaysia in the
international arena as a top tourism destination for leisure and business, said
acting director-general of the programme Azizan Noordin.
Noordin
said tourism was the country’s second largest foreign exchange earner,
receiving 58.3 billion ringgit (US$18.608) through 24.7 million tourist
arrivals last year.
He said
a total of 163 participants, comprising travel agents, journalists as well as
TV and radio crew from 22 countries, including South Korea, Japan, Iran, China
and the United States, were present this year for the 14th Colours of 1Malaysia
event.
Azizan
said visiting Malaysia was like “visiting several different countries in one
go”.
“There
are the peaceful islands where you can rent a basic beach-fronting chalet for
as little as US$20 and enjoy diving and snorkelling activities.
“There
are also jungles where you can trek for days into the interior and enjoy being
at one with nature. We have some amazing wildlife in Malaysia, including
elephants, orang utan and rhinoceros,” he said.
Other
local offerings, he said, included the Malaysian homestay programme in the
countryside, cave and jungle exploration as well as an international shopping
experience at relatively affordable prices.
Azizan
also referred to the famous Malaysian hospitality, telling the participants: “I
am sure that as you travel within Malaysia for your programme, you too will
meet your fair share of open-hearted Malaysians.”
Colours
of 1Malaysia will kick off at Dataran Merdeka tomorrow at 5:00 p.m. and will
feature stalls selling local cuisine and a parade themed “The Greatest Tourism
Parade”.
The
1.5km long parade will begin from Jalan Raja and will end at Jalan Tuanku Abdul
Rahman.
The
month-long event will consist of 11 segments including sports tourism,
1Malaysia Contemporary Art Tourism and Fabulous Food 1Malaysia.
News
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