Many experts believe that Gtel Mobile,
Beeline network provider in Vietnam, will quickly replace the trademark with
another brand, as the trademark will be discontinued in Vietnam in the next 6
months.
Though
Gtel leaders told Tuoi Tre there will be no need to hurry, a new brand will
help the company serve existing customers as well as continue to grow in the
local market.
"Currently,
we continue to use the Beeline brand in the next six months as well as prepare
for a new brand,” Nguyen Van Du, deputy director of Gtel Mobile, told Tuoi Tre.
“The
launch time will be announced in an appropriate time. The new brand will be
developed to inherit from the strengths and advantages of the current brand,
" he said.
Regarding
the company's development strategy, he said: "We understand that the brand
plays an important role in business but the brand will be strong only when
coupled with good products and the benefits it can bring to the consumers.”
“As a
result, we think that our priority is ensuring customers’ interests, always
bringing new products and unique services with the most benefits to consumers
in Vietnam.”
“The
target has always been focused on and Gtel Mobile will continue to promote in
the future."
Russian
telecommunications service provider VimpelCom late last month announced the
entire sale of its stake in Gtel Mobile to a Vietnamese partner and the
trademark Beeline will disappear from the local market in the next six months.
The 49
per cent stake has been sold to a local one-member enterprise, Gtel Transmit
and Infrastructure Service Co Ltd, at $45 billion, making Gtel Mobile a 100 per
cent locally-owned company.
Under
the terms of the agreement, the trademark Beeline will be no longer available
after six months since the date of transition. Another brand name will replace
so as to be in line with this local firm’s business strategies.
Nguyen
Van Du, deputy general director of Gtel Mobile, affirmed continued provision of
telecommunications service in Vietnam.
“Inheriting
previous valuable experience gained from cooperation with VimpelCom, we will
keep investing and implementing further mobile services. Beeline mobile
subscribers’ interests will be guaranteed”, he told newswire Vnexpress.
Earlier
in mid-2011, VimpelCom revealed the intention to invest additional $500 million
in the Beeline mobile network until the end of 2013.
This
foreign firm then announced the investment of $196 million in Gtel Mobile so as
to raise the ownership ratio at the domestic partner to 49 per cent.
VimpleCom
is a leading telecommunications services operator in East Europe and Middle
East.
The
joint venture between Gtel Mobile and VimpelCom gave birth to the Beeline
network onto the market in July 2009 making it Vietnam’s seventh mobile service
provider.
Though
being a newly-born one, the venture has drawn a great deal of attention by
impressive promotional programs, particularly the , low-cost service package
named “SMS Millionaires”.
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