May 8, 2012

Vietnam - Property developers adopt new survival strategies


The State Bank of Viet nam (SBV) has loosened its grip on real estate loans recently in a long-awaited move that some industry insiders say may help revive the stagnant market.

The central bank excluded some types of real estate loans from the list of "non-production" loans – a credit category that commercial banks have been specifically ordered to control this year.

As a result, restrictions have been lifted on loans for home repairs, home purchases, and home construction but eligible borrowers are limited to wage earners only. Developers can also apply for bank loans as long as they are developing housing projects for low-income groups or other residential projects that can be put into use by January 1, 2013.

Following the new policy, many banks plan to increase lending to the real estate sector.

However, many real estate developers do not have enough time to wait for low-cost capital sources. Many of them say bank loans are still beyond their reach while their projects struggle to get a move on.

They also say that their loan applications have been rejected by banks for a myriad of reasons.

Some banks have said they have to wait for guidance from the central bank in offering loans to real estate businesses. Some either refuse to lend, or give the excuse that they are restructuring their business debts. Some banks require borrowers to have a stable source of revenue to be eligible for loans.

To survive, many real estate enterprises are trying out various measures to sell their products in order to get back the money for paying old bank loans and continuing incomplete projects.

The Hoang Anh Gia Lai Group, for instance, has recently announced it is likely to cut prices of apartments in some projects by 50 per cent. Chairman Doan Nguyen Duc said that once prices reach reasonable levels, people would certainly buy. "Low prices play a role in saleability, and can bolster demand in a gloomy market," he said.

Under the HAGL group's plan, bout 2,000 apartments of 60 to 90 square metres will be sold at half their original prices.

Following this trend, many other real estate developers have drawn up plans to wholesale their apartments to investors or cut property prices in order to recover capital and pay back banks debts.

The Quoc Cuong Gia Lai Joint Stock Company has decided to lower prices of apartments at its Quoc Cuong Apartment Complex in Binh Chanh District, and is looking to sell them to the city government for resettlement purposes.

The Hoa Binh Construction and Real Estate Company is seeking partners to transfer its 29,698sq.m Long Thoi residential project in Nha Be District, and the 10,278sq.m Thanh Xuan land lot in District 12. These projects will have prices cut by 10 and 20 per cent.

Some project owners have asked city authorities for permission to divide their apartments into smaller ones that will be more affordable for home seekers.

Meanwhile, several real estate developers have chosen to exchange apartments for building materials. The New Technology Application and Construction Investment Corporation (TECCO) is negotiating such a deal with three building materials suppliers.

Analysts appreciate efforts being taken by developers to sell their products. They say the key attracting customers is to introduce high-quality products at reasonable prices.

VNA



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