MANILA: The
Thailand Convention and Exhibition Bureau (TCEB) and six Thai organisers have
joined Philippine exhibitors to promote bilateral exhibitions.
The Thai Exhibition Association plans to sign
a memorandum of understanding with the Philippine Association of
Convention/Exhibition Organisers and Suppliers Inc (Paceos).
TCEB will also cooperate with the Philippine
Chamber of Commerce and Industry and the Chamber of Commerce of the Philippines
Islands.
The meeting, a first for the exhibition
segment in both countries, has yielded positive results, said Supawan Teerarat,
the TCEB's exhibitions director.
The Asean Economic Community (AEC) is
expected to drive people in the Mice (meetings, incentives, conferences, and
exhibitions) industry to explore regional opportunities including in the
Philippines.
"The AEC will also lead to governmental
cooperation on tourism promotion," said Mrs Supawan.
The Philippines ranked fifth in Asia in
visitors to Thai exhibitions last year. Filipinos accounted for 7.5% of a total
of 720,000 international visitors to Thailand's exhibitions last year.
The TCEB said Thailand's exhibitions reported
the highest growth in Asean, at 70% in 2010, as measured by exhibition space
sold. The top 10 visitors of the exhibitions were also from Asean.
The Global Association of the Exhibition
Industry said the exhibitions in Thailand continue to lead rivals in Asean with
total value of US$132 million from 75 events.
"We would like to offer the Filipinos
exhibitions related to food, agriculture, and packaging," she said.
She expects the agreement will increase
visitors from the Philippines by 10-20% next year.
TCEB has provided a special incentive
programme named 100 A-Head for Filipinos trade promoters. The programme gives a
group promoter (travel agents, international associations or chambers of
commerce) US$100 for every delegate visiting Thailand when they bring at least
15 qualified people for a minimum stay of three days and two nights.
Another promotion _ Be My Guest Buyers _
offers complimentary accommodation to key buyers from around the world, said
Mrs Supawan.
Paceos chairwoman Marisa Nallana said the
Filipino government has emphasised tourism and Mice more recently, realising
their revenue potential.
Most trade exhibitions in the Philippines are
related to four industries _ automobiles, food and agriculture, tourism and
medical care.
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