ASEAN tourism ministers have finally endorsed a four-year joint marketing
plan that is targeted at achieving the tourism objectives of the ASEAN Economic
Community, due to take effect in 2015, and maintaining double digit tourism
growth for the region.
The ASEAN Tourism Strategic Plan
2011-2015 is the foundation of the ASEAN Tourism Marketing Strategy 2012-2015,
adopted by ASEAN tourism ministers at ATF 2012 in Manado (TTG
Asia e-Daily, January 12, 2012).
The plan will comprise a swathe of
initiatives such as a new ASEAN for ASEAN campaign, a new
website, as well as digital campaigns and special promotions targeting the
growth markets of China, South Korea, Japan, India and Australia.
"Our strategy is designed to
help build global recognition of South-east Asia as a competitive, world-class
tourism destination," said ASEAN secretary-general, Surin Pitsuwan.
"Our focus is on drawing
visitors to the region and encouraging them to visit more than one country. As
each has its own unique attractions, we will capitalise on the marketing
capacity and resources of our individual NTOs to spread the word."
ASEAN tourism marketing working
group chairperson, Sansern Ngaorungsi, said: "While ASEAN's niche,
tactical campaigns will target sectors such as adventure, experiential,
business and long stay, and show the diversity of ASEAN, mass tourism demand
for mainstream attractions is expected to keep growing and bring important
economic benefits to ASEAN destinations."
One niche sector, cruise, is
being favoured by ASEAN because riverine and sea cruise ships usually visit
more than one destination. To promote cruise ship activity in the region,
Singapore will be hosting the Cruise Shipping Asia-Pacific 2012 conference and
tradeshow from September 17-18 (TTG
Asia e-Daily, July 24, 2012).
Business & Investment Opportunities
YourVietnamExpert is a division of Saigon Business Corporation Pte Ltd, Incorporated in Singapore since 1994. As Your Business Companion, we propose a range of services in Strategy, Investment and Management, focusing Healthcare and Life Science with expertise in ASEAN. We also propose Higher Education, as a bridge between educational structures and industries, by supporting international programmes. Many thanks for visiting www.yourvietnamexpert.com and/or contacting us at contact@yourvietnamexpert.com
No comments:
Post a Comment