Aug 25, 2012

Thailand - AEC to boost events sector

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The Event Management Association (EMA) expects the event organising industry to grow considerably this year, mainly driven by business expansion in Cambodia, Laos, Myanmar and Vietnam.

Sermkhun Kunawong, EMA's chairman, said the sector would win a greater demand in most big cities, especially in the four neighbouring countries.

"Though the market size in these countries is not that large, they are expected to mark higher growth," Sermkhun explained.

He went on to say that the trend of exhibitions and events would pick up once the Asean Economic Community (AEC) goes into effect in 2015 and would challenge Thai organisers to adapt themselves to counter the dynamic changes, especially free flow of skilled labour.

In addition, he said, Thai operators would also face problems as a result of an influx of organising services provided by foreign operators from other Asean countries. However, he said, Thai operators still had an advantage when it came to outstanding design and creativity.

The eventorganising sector is expected to grow by 12 per cent this year, compared to 5 per cent last year because the flood crisis forced many businesses to postpone events. About Bt2 billion on average is made per year from renting light and sound equipment and Bt600 million from subrenting apparatus.

Roserin Aung, director of the IIR Exhibition Co Ltd, an operator from Singapore, said once AEC kicks off it would make the Asean region stronger, especially in terms of organising events and meetings, incentives, conferences and exhibitions (MICE).

An international exhibition on light and sound, broadcasting and installation systems will be held at the Muang Thong Thani exhibition centre on September 19 and 20, and is expected to draw more than 300 operators from 28 countries and 3,500 visitors with a spending capacity of about Bt300 million.

Separately, Major Cineplex has spent more than Bt2 billion on new theatres over the past three years.



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