Sep 15, 2012

Malaysia - Legoland to draw more Singapore, regional tourists - Tourism Malaysia

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SINGAPORE, Sept 14 (Bernama) -- Legoland Malaysia could be a pull factor for Malaysia to attract more foreign tourists especially from Singapore and other Asean countries, says Tourism Malaysia Director for Singapore, Zalizam Zakaria.

"Also, good air connectivity within Asean especially through Singapore will make it easier for tourists to include Legoland in their itinerary.

"It can also be promoted as a dual destination package with Universal Studio (USS) and other products in Singapore," he told Bernama.

Zalizam noted that Legoland Malaysia is a new product targeting children with families and is the first of its kind in Asia.

With more than 40 rides, he said it could appeal to Singaporeans to experience the products which are different from other locally available products.

"Its close proximity to Singapore, just 10 minutes away from the Tuas checkpoint, makes it much easier for them to visit this theme park on a repeated basis with the yearly pass available online.

"With the stronger Singapore dollar, it surely could attract more visitors from Singapore to enjoy the facilities more frequently," he said.

Asked whether USS could be a competitor for Legoland Malaysia, Zalizam said, "They can complement each other and can be promoted/sold together in one package in other third countries, and this can have a much stronger appeal to the tourists."

Targeted at families with children between the ages of two to twelve years, Legoland Parks are based on the universally popular LEGO construction toy range.

Other Legoland theme parks across the world are in Denmark, the United Kingdom, Germany and Florida and California in the USA. There are Legoland Hotels in Denmark and the UK, and one is scheduled to open in California in 2013.

Legoland is operated by Merlin Entertainments Group, the world's second largest visitor attraction operator.


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