SINGAPORE, Sept 14 (Bernama) -- Legoland Malaysia could be a pull factor
for Malaysia to attract more foreign tourists especially from Singapore and
other Asean countries, says Tourism Malaysia Director for Singapore, Zalizam
Zakaria.
"Also, good air connectivity
within Asean especially through Singapore will make it easier for tourists to
include Legoland in their itinerary.
"It can also be promoted as
a dual destination package with Universal Studio (USS) and other products in
Singapore," he told Bernama.
Zalizam noted that Legoland
Malaysia is a new product targeting children with families and is the first of
its kind in Asia.
With more than 40 rides, he said
it could appeal to Singaporeans to experience the products which are different
from other locally available products.
"Its close proximity to
Singapore, just 10 minutes away from the Tuas checkpoint, makes it much easier
for them to visit this theme park on a repeated basis with the yearly pass
available online.
"With the stronger Singapore
dollar, it surely could attract more visitors from Singapore to enjoy the
facilities more frequently," he said.
Asked whether USS could be a
competitor for Legoland Malaysia, Zalizam said, "They can complement each
other and can be promoted/sold together in one package in other third
countries, and this can have a much stronger appeal to the tourists."
Targeted at families with children
between the ages of two to twelve years, Legoland Parks are based on the
universally popular LEGO construction toy range.
Other Legoland theme parks across
the world are in Denmark, the United Kingdom, Germany and Florida and
California in the USA. There are Legoland Hotels in Denmark and the UK, and one
is scheduled to open in California in 2013.
Legoland is operated by Merlin
Entertainments Group, the world's second largest visitor attraction operator.
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