A symbol of the West hit the shelves of Rangoon this week, making its
appearance for the first time in 60 years, said company officials.
Coke is working with a local
company to have Coca-Cola, Coca-Cola Light and Sprite distributed throughout
the country.
Rival PepsiCo Inc. also said last
month that it had arranged to sell some of its drinks in Burma, setting the
stage for competition in who can capture the largest market share in a country
of around 60 million people.
“In every nation and city where
we do business, our employees strive to create economic value and build
sustainable communities. We are privileged to once again have the opportunity
to play a role in building a better future with the people of Myanmar,” Muhtar
Kent, chairman and CEO, who was in Rangoon to oversee the delivery, said in a
statement.
Coke, the world's largest soft
drink maker, said it is working toward establishing a bottling facility in the
country with its local partner, Pinya Manufacturing Co., which intends to start
local production as soon as possible, it said.
In June, Coca-Cola announced a $3
million grant from its charitable foundation to a nongovernmental organization
to support women's economic empowerment and job creation throughout Burma.
According to a Sept. 6 statement
on the website of Burma’s President Thein Sein, Coca-Cola is projected to
invest $100 million in Burma over the next three years, creating jobs for
nearly 2,000 local people.
A Coke spokesman said it was
still too early to say exactly how much the company would spend. He said the
plan is to invest “significant capital” over the coming years in Burma.
Business & Investment Opportunities
YourVietnamExpert is a division of Saigon Business Corporation Pte Ltd, Incorporated in Singapore since 1994. As Your Business Companion, we propose a range of services in Strategy, Investment and Management, focusing Healthcare and Life Science with expertise in ASEAN. We also propose Higher Education, as a bridge between educational structures and industries, by supporting international programmes. Many thanks for visiting www.yourvietnamexpert.com and/or contacting us at contact@yourvietnamexpert.com
No comments:
Post a Comment