SINGAPORE: From next year, advertisements for selected food products and beverages
that are deemed unhealthy could come under closer scrutiny.
The government is looking into
tougher guidelines for products that are high in fat, sugar or salt to better
protect children from food that's bad for their health, as well as promote
healthy eating.
The Ministry of Health, which is
working on this with the Health Promotion Board (HPB), wants to hear from the
public through a consultation exercise that'll be launched in November.
Health Minister Gan Kim Yong said
the planned guidelines will mainly target young children - below the age of 12.
He said: "Studies have shown
that advertisements in our mass media do have an influence on our young
children's food choices, as well as their preference for purchase requests
through their parents.
"So it's important for us to
see how we can work together to strengthen our guidelines and our system, our
rules on advertisements on F&B products that carry high fat, high salt and
high sugar content.
"The guidelines will also
specify what are the food that will be classified as undesirable, basically
will look at the content of each food. We are not targeting at specific brands
but looking at the food stuff and studying the content."
Mr Gan said this after the HPB
launched three initiatives to encourage Singaporeans to lead a healthy lifestyle.
The first is an online checklist,
Healthy Lifestyle Index (HLI), to identify a person's general health behaviour,
based on lifestyle.
The second is healthyMEtv - the
first digital health channel in the Asia Pacific region with programmes on
healthy living and well-being.
It'll offer programmes ranging
from short videos on medical conditions to tips on exercise, healthy eating and
relaxation.
The third initiative is a Healthy
Shopper programme to help Singaporeans choose healthier food and ingredients
when they shop for groceries.
The HPB is working on this with
supermarket chains - NTUC FairPrice, Cold Storage, Giant and Sheng Siong.
Shoppers will able to tell what's
healthier when they shop for food and ingredients such as fruit and vegetables,
whole grains and lean proteins as these will bear the Healthy Shopper logo.
These new initiatives were
introduced by Prime Minister Lee Hsien Loong when he launched the National
Healthy Lifestyle Campaign 2012 at Gardens by the Bay on Saturday morning.
The national effort to promote
healthy lifestyles through exercise and diet has seen progress since it started
20 years ago. More people are exercising while fewer are smoking.
"But unfortunately more
people are becoming obese, with fast foods and sedentary occupations. In the US
and UK, obesity has become an epidemic. If we don't want to end up like that,
we need to watch what we eat and find ways to exercise more. For myself, I
enjoy brisk walks and also swim to keep fit. I take the stairs rather than the
lift whenever I can. Every little bit counts," wrote Prime Minister Lee on
his Facebook page.
- CNA/ck/ir
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