Singapore Airlines Ltd. (SIA) will end non-stop services to New York’s
Newark Airport and Los Angeles, the world’s longest commercial flights, next
year because of rising fuel prices and slower demand for intercontinental
trips.
The all-business-class flights
will end in the fourth- quarter of next year, the airline said in a statement
yesterday, as it announced an order for 25 Airbus SAS aircraft. The Toulouse-based
planemaker will acquire the five four-engine A340-500s used on the routes as
part of the deal.
The end of the almost 19-hour
Newark service will leave Singapore Air travelers facing a five hour longer
trip to New York, as the carrier’s alternative route goes to the city’s JFK
airport via Frankfurt. The airline is canceling the non-stop services, which
started in 2004, as businesses cutting costs hit long-haul travel.
“There has been significant
erosion in premium-class fares between Asia and U.S. and loads are lower,” said
Timothy Ross, an analyst at Credit Suisse AG in Singapore. “Those are hitting
the revenue line.”
Average premium-seat fares
between Asia and the U.S. were 4.8 percent lower in September than a year
earlier, according to data compiled by Bloomberg. Fuel prices have jumped more
than 30 percent in the last two years. Cathay Pacific Airways Ltd. has also
this year pared capacity plans on long-haul routes including to North America.
Load Factors
Singapore Air’s direct services
probably failed to match the 80 percent-plus load factors achieved by the rest
of its flights to the U.S., said Ross, who has flown on the non-stop routes.
“Direct flights are preferable to
one-stop flights” for travelers, he said. The Newark service is about 9,000 nautical
miles (16,700 kilometer) long, while the Los Angeles one is 7,609 nautical
miles.
The longest non-stop commercial
flight by distance after the end of these routes will be Qantas Airways Ltd.
(QAN)’s 13,800 kilometer route from Sydney to Dallas, according to the
Australian carrier.
“Singapore would somewhat lose
its appeal” to business travelers who prefer the ability to rest on their
flights, said Ahmad Maghfur Usman, a transport analyst at OSK (Asia) Securities
in Kuala Lumpur. “For a consumer, it boils down to convenience and timing.”
Singapore Air rose 0.3 percent to
S$10.68 at the close of trading today. The stock has risen 5.1 percent this
year, compared with a 16 percent increase for the Straits Times Index.
A380 Flights
The carrier has added more seats
to New York and Los Angeles using A380 superjumbos, which have more capacity
and less range than A340s. The carrier yesterday said it plans to order five
more A380s along with 20 two-engine A350-900s. The deal is worth $7.5 billion a
list prices, it said.
“Although disappointing that we
will be halting these services, we remain very committed to the U.S. market,”
Chief Executive Officer Goh Choon Phong said in the statement. “Over the past
two years, we have increased capacity to both Los Angeles and New York. We will
also continue to explore additional options to enhance our U.S. services.”
Singapore Air already has a fleet
of 19 A380s. The carrier operated the world’s first commercial flight with a
superjumbo in 2007.
A340 Production
Airbus halted production of the
A340 last year, less than 20 years after the aircraft’s commercial debut. That
made it the planemaker’s shortest-lived aircraft program. The company only sold
377 A340s, less than half the tally for the A330, with which it shared a
production line, according to data on its website.
The A340 failed to compete with
the A330 and Boeing’s 777, which only have two engines. Fewer powerplants
reduces fuel burn and operating costs, while also cutting how far planes can
fly. The A340-500 can travel about 9,000 nautical miles, compared with the
5,950 nautical mile range for an upgraded version of the A330-300 that is in
development, according to Airbus’s website. Boeing’s 777-300ER can go as far as
7,930 nautical miles. All three planes carry about 300 to 400 passengers in a
standard configuration.
Kyunghee Park
Business & Investment Opportunities
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