Vietnamese drinkers put down 2.6 billion liters of beer in 2011, ranking
first in the Southeast Asian region, followed by Thailand (1.8 billion liters)
and the Philippines, according to the global market research company
Euromonitor International.
Myanmar had the lowest
consumption rate with 30.4 million liters of beer, the firm said.
Meanwhile Filipinos, who placed
third on the list, drank 1.6 billion litters, nearly double the total amount of
beer consumed in Indonesia (236.4 mln), Malaysia (171.4 mln), Cambodia (136.3
mln), Laos (134.3 mln), Singapore (108.2 mln), and Myanmar (30.4 mln), ranked
from 4th to 9th respectively.
In 2010, the Euromonitor
International forecast that beer consumption (by volume) in the Vietnamese
market would grow rapidly. Vietnamese consumed 1.6 billion litters of beer in
2009, a surge of 56 percent over 2004.
Earlier this year, Kirin Holdings
Company Co, Japan's second largest brewer after Asahi Breweries, reported that
Vietnam was among the top 25 beer-drinking nations in the world, with an
increase of 15 percent over the last year, just behind Nigeria (17.2 percent),
India (17 percent) and Brazil (16 percent).
In related news, Dutch beer
company Heineken said it sold 200 million liters in Vietnam in 2010, making the
country the third largest out of its 170 markets worldwide behind the US and
France.
Meanwhile, the Saigon Beer -
Alcohol - Beverage Joint Stock Corporation (SABECO), a domestic brewery, sold
1.088 billion liters of its Saigon brand, as well as other beers, in 2010.
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