VietNamNet Bridge – The words “taking off” or “in full swing”
have not been used any more when talking about the prospect of e-commerce in
Vietnam, because they were used many years ago and the predictions did not come
true. However, people have every reason to expect a happy ending for the story
about the e-commerce development in the country.
Lazada, just after eight months
of operation, has got 10 million customers in Vietnam. The noteworthy thing is
that lazada.vn does not seek clients from the parent group’s partners, but it
has been doing business independently, looking for its own partners and clients
in the Vietnamese market.
Just after a short time, the
brand has become the partner of many manufacturers who provide more than 9000
products.
The online retailer has had a
large storehouse in Binh Tan district of HCM City, a big workforce (300 workers
just serve Lazada), and continual marketing campaigns, which all are the
redoubtable rivals to domestic enterprises.
While foreign brands have been
trying to localize their marketing methods to get adapted to the conditions in
Vietnam, domestic brands have been trying to upgrade their services to have the
service models like the ones in developed countries.
PeaceSoft, which owns
chodientu.vn, is considered the pioneer in the field. As for payment methods,
PeaceSoft thinks of joining forces with Sacombank and CyberSource of VISA
international card organization, becoming the first class international payment
portal.
When customers buy products on
chodientu.vn, they just have to enter the information about their cards (Visa,
MasterCard, JCB…) one time into the e-wallet, and then log into the wallet
accounts to make payment on the websites that accept the payments with
Nganluong.vn, while no need to repeat the card information.
In terms of deliveries, PeaceSoft
has joined forces with five express forwarding service providers, put
shipchung.vn tool into operation, thus allowing the enterprises doing business
on chodientu.vn using the services to receive and deliver goods.
With the heavy investment in all
relevant services, experts say, all the links of a complete e-commerce process
have been ready.
“In the near future, businesses
would not only set up sale websites of their own, but also set up stalls on
online trading floors to take full advantage of the large custom of the floors
to advertise their products and seek partners,” said Nguyen Hoa Binh, General
Director of PeaceSoft, when explaining why PeaceSoft decided to build up a
close e-commerce process.
Businesses would see a lot of
advantages when they open kiosks on trading floors. They would get support in
advertisement tools such as SEO or Email Marketing, and they can run their ad
pieces on the online ad network—Adnet. All would help them access potential
clients.
Regarding the competition in the
market, Nguyen Hoanh Tien, Deputy General Director of VNG, has noted that with
the current small scale, the competition would be moderate and would not be too
stiff in the immediate time, even with the presence of international groups in
the Vietnamese market.
Nevertheless, the recent moves by
the investors, both domestic and foreign, showed their determination to make
profits from e-commerce and heat up the market.
According to the E-commerce and
Information Technology Department of the Ministry of Industry and Trade, 130
investors have registered the establishment of e-trading floors. Of these, the
department has confirmed the registration for 35 websites. By the end of 2011,
more than 1.5 million transactions on 30 websites have been reported, worth
4130 billion dong.
1 USD = 21,000 VND.
DNSG
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