VietNamNet Bridge – Vietnamese enterprises have geared up to
prepare to boost their exports to the Japanese market – the market which is
believed to open more widely after the official visit by the newly elected
Japanese Prime Minister Shinzo Abe.
Vietnam, Thailand and Indonesia
have been chosen as the three first legs of the first official trip abroad of
Shinzo Abe who has just taken the office as the Prime Minister.
The Prime Minister has affirmed
that Japan always attach much importance and go with the countries which play
the role as the center of the development in the 21st century. The event has
animated Vietnamese enterprises, which believe they would have more
opportunities to export their products to Japan, and the Japanese business
circle in Vietnam.
Pham Xuan Hong, General Director
of the Saigon 3 Garment Company, said 60 percent of his products has been
exported to Japan.
Japan was the third biggest
export market for Vietnamese textile and garment exporters, after the US and
the EU. However, the garments exports to Europe and Japan were the same in
2012. In that year, the exports to Japan increased by 10 percent, while the
exports to the US did not increase and the exports to Europe decreased.
Vietnamese garment exporters now
see Japan a very attractive market, especially when the prices of exports to
Japan keep stable, while the export prices to the US and Europe have decreased.
Hong said he can see bigger
opportunities for Vietnamese garments to go to the Japanese market. While the
consumption level in Japan has increased again, the Chinese exports to Japan
have decreased. Japanese importers now tend to seek other supply sources,
including Vietnam.
Tran Tien Nam, Director of the
Quang Minh Fine Arts and Handicrafts Company in the southern province of Binh
Duong, which has been exporting products to Japan over the last 15 years, has
noted that the improved relation between Vietnam and Japan would pave the way
for more Vietnamese products to penetrate the Japanese market.
Nam also mentioned the Vietnam –
Japan Economic Partnership Agreement as a big advantage of Vietnamese
enterprises to compete with other exporters when bringing goods to the Japanese
market.
Especially, Nam believes that the
Vietnamese enterprises which have been exporting products to Japan would have
bigger opportunities than other enterprises, because Japanese companies always
have high faithfulness when doing business with partners.
Hiroshi Sakamoto, Chair of the
The Sense of Life, an expert in interior decoration products of AJC, a trade,
investment and tourism promotion, said in mind of Japanese enterprises, the
Japanese economy would not be able to develop if it does not cooperate with
other countries, including Vietnam.
He said Vietnamese enterprises
should build up reasonable strategies to penetrate the Japanese market. The
goods to be exported to Japan should have the pricing strategies which are
suitable to the adjusted spending levels of the Japanese consumers.
There have been some changes in
the consumption habit of Japanese people. The number of people buying goods
simply because of the low prices has decreased, while the number of people
buying goods because of the high quality of products has increased.
Hong and Nam both say Japanese
importers are always demanding, but they are ready to cooperate and share
difficulties with manufacturers. Especially, Vietnamese enterprises can enjoy
the tariff preferences if using materials from Japan and Asean countries.
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