VietNamNet Bridge – Coffee drinkers would be exceedingly
astonished if they know that what they drink is not real coffee, but of the
mixture of maize and other burnt grain powder.
Nguyen Thanh Tung, Deputy General
Director of Vinacafe Bien Hoa, has surprised the public when stating on Tuoi
tre that only 10 percent of the coffee products available on the market are
made of real coffee.
Tung said in pre-1990s, coffee
was a luxurious and expensive product in Vietnam, which then prompted coffee
roaster to add some cheap materials to optimize profits.
Therefore, adding some other
materials into coffee during the roasting process has been a growing tendency.
Roasters have been satisfactory with the new “technique” of making coffee
because the technique allows them to make bigger money, while they don’t think
of making heavier investment in technologies.
Most of the manufacturers,
according to Tung, state that their coffee products are 100 percent made of
coffee, but in fact, these are not fine coffee.
“The same thing now can be seen
in instant coffee products as well. The red alarm should be rung in Vietnam,
since most of products are made of false coffee,” Tung has warned.
He went on to say that in recent
years, roasters not only put additives, but also toxic chemicals into coffee.
Local newspapers have reported that soya beans have been used together with
unoriginal chemicals to make “original coffee.” Especially, the chemicals have
been discovered as harming people’s health.
As a result, regular coffee
drinkers have to keep drinking the low quality coffee, because they have no
other choice. Meanwhile, others have to give up their habit of drinking coffee
everyday.
More seriously, the ill fame
about Vietnam’s coffee has badly affected Vietnam’s coffee industry, making
Vietnam’s coffee less valuable in the world market.
However, Tung’s words have raised
doubts among people. Though agreeing that the coffee quality is problematic,
people don’t think that only 10 percent of coffee products are made of real
coffee.
Especially, after Tung made such
a statement, the report released by Nielsen, a market survey firm, on July 9,
2012, affirmed that the Vietnamese coffee market has been seeing positive
growth. The report also said that Nestle was leading the instant coffee market.
However, G7 of Trung Nguyen was accounting for 38 percent of the 3-in-1 market,
followed by Vinacafe (31 percent) and Nescafe 27 percent.
Local people in Buon Me Thuot
City -- the “metropolis” of Vietnam’s coffee growing areas, said they don’t
believe ad pieces and that they choose coffee based on their taste.
Nguyen Manh Ly, the owner of a
coffee garden in Dak Lak province said pure coffee powder is brown in color,
not black burned like the one sold at cafes, which is just the mixture of
powder and roasted maize.
Tung, the owner of a café on Le
Duan Street of Buon Me Thuot City, said there are a lot of counterfeit coffee
products which are priced at just ½ or 1/3 of the high quality products.
“Be careful about the coffee
which has black color. This may contain industrial dying substance, very
harmful to people’s health. The substance can help create a coffee-flavored
water,” Tung said.
Tung declined to name the
products, but he said that even big enterprises also add non-coffee materials
into their products, while they don’t declare about the mixture in the packs of
products.
Dat Viet
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