SPC Group’s bakery brand Paris Baguette
landed in Paris on Wednesday with hopes of wooing French customers in their
home country.
The new
store, named Paris Baguette Chatelet, is located near the Pont Neuf Bridge,
Notre Dame Cathedral, Louvre Museum and other tourists’ destinations, according
to SPC. It is the first Paris Baguette outlet to open in Europe.
“We
regard France as the spiritual home of our bakery products,” said SPC Group
chairman Hur Young-in.
“The
opening of our Paris store highlights our commitment to continually improving
and perfecting the quality of our European-style bread and pastries.”
SPC
operates South Korea's leading bakery and pastry brands including Paris
Baguette and Paris Croissant.
In
order to stay true to the French breadmaking DNA, experienced French bakers
using traditional French ingredients and methods work at Paris Baguette
Chatelet. They are set to dish up exclusive menus such as fresh cream chiffon
cakes and special stuffed breads, on top of universal French-style breads,
pastries and sandwiches.
Paris
Baguette Chatelet is also a member of the Chambre Professionnelle des Artisans
Boulangers Patissiers, the professional French bakery association that requires
all members to adhere to the traditional French baking standards.
The
Paris outlet is expected to serve as the company’s global flagship store, SPC
said, adding that it hoped for it to serve as a stepping stone for the Canadian
and European markets.
“Paris
Baguette has been introducing authentic French-style bakery products to Korea.
But in the future, we will actively reach out to the global market by
leveraging our experience in France,” Hur said.
Established
in 1988, Paris Baguette has more than 3,000 stores at home, 125 in China, 37 in
the US, 11 in Vietnam and six in Singapore.
Bae
Ji-sook
Business & Investment Opportunities
Saigon Business Corporation Pte Ltd (SBC) is incorporated
in Singapore since 1994.
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