VietNamNet Bridge – Reasonable prices, strong configuration, fitted with sufficient
features and high quality have all successfully persuaded Vietnamese people to
choose South Korean smart phones designed for domestic consumption.
South Korean smart phones have become the
choice for many young people, who have joined the so called “South Korean smart
phone movement” in Vietnam.
The movement has been booming over the last
year, following the “Japanese phone tendency” which broke out in Vietnam many
years ago.
The new movement has led to the establishment
of a series of shops specializing in distributing South Korean products in
Hanoi and HCM City. South Korean products have also been advertised on websites
or online forums.
Observers have noted that the South Korean
smart phone community in Vietnam has been developing rapidly. A lot of the
members of the community have been trying to Vietnamize the software, initially
designed for South Korean users, or fabricate ROMs for the products.
Reasonable prices and high quality are the
most convincing reasons for customers to choose South Korean products.
Also running on Android operation system and
having duo core chip or 8 megapixel camera like Galaxy S II, but Sky IM-A820 is
just priced at 5 million dong, just a half of Galaxy S II.
An Optimus Tag manufactured by LG is priced
less than five million dong, but it still has duo core chip, 4.3 inch screen,
Android operation system and integrated NFC.
Quang Muon, the owner of a shop specializing
in distributing South Korean on Truong Chinh road in Hanoi, said the products
have good prices, while price discounts have been offered to network operators.
Muon also said that unlike Japanese products,
South Korean mobile phones are not locked, or they are locked but can be easily
unlocked. Therefore, customers would not have to spend additional fees for the
products, except the shipping fee.
In general, Japanese smart phones have high
sale prices, while South Korean smart phones have more reasonable prices.
Popular products including Sky A760, A800 hay LG Optimus Tag are selling at 3-5
million dong. Those, who want higher quality products, would choose LG Optimus
LTE2, Samsung Galaxy R Style or Sky A830, A840. The most expensive products
have the prices of less than 12, 13 million dong.
Also according to Muon, Sky (Pantech) proves
to be the brand which has the best prices, and therefore, they have been most
favored by Vietnamese. It’s quite a surprise that the products of well known
brands like Samsung or LG are not the favorite.
Those, who are the fans of South Korean
phones, could be students, new smart phone players, high technology product
players or experienced users.
South Korean mobile phones attract Vietnamese
users also because of the features or configurations which are believed to be
even better than that designed for international versions.
Cong Tam in Cau Giay district in Hanoi said
he has bought a brand new Sky A840 at 9 million dong, a reasonable price, and
he has very satisfactory with his purchase.
However, Tam said, players would bear some
inconvenience when using South Korean products designed for vernacular users,
because the products have been installed with the software products only
suitable to South Korean users.
Meanwhile, a friend of Tam’s complained that
a South Korean smart phone cannot show the real upper class of the owners. In
Vietnam, the products may be mistaken as Chinese cheap products, because Sky
brand has not been well known in Vietnam.
Buu Dien
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