HANOI - An Vien Group, widely known in the country for its various property projects such as Vinpearl and Vincom projects, will officially join the pay television service market in October after a year of test-airing, said the company’s chief executive officer.
The group will become the second private firm to engage in the pay TV industry in Vietnam after K Plus, a TV channel under Vietnam Satellite Television (VSTV), a joint venture between Vietnam Television and France’s Canal Plus.
CEO Pham Nhat Vu of An Vien Group said his company had spent about US$2.5 million testing the service for both terrestrial and satellite broadcast. According to the international standards, a TV network provider must test-air for at least six months to ensure service quality.
By the time the company officially starts launching its service, the company’s total investment in infrastructure will have reached some VND1.5 trillion. The figure excludes the VND600 billion spent on digital devices that will be retailed to customers.
By coming onto the market later than others, Vu said, the company would have its own advantages, such as using latest technology and having sufficient market observation to draw on experiences. However, the company will have to offer services of distinction to compete with those well-known pay TV network providers namely VCTV, SCTV, VTC, K Plus and HTVC.
To provide the best service to avoid complaints on poor signals, the company has founded the first network control center in Vietnam. The total investment capital for this center is VND150 billion by the time of completion, and the center will act as a quality supervisor in order for timely adjustment.
An Vien Group will also be the first provider in Vietnam and Southeast Asia to invest in single frequency network (SFN). This technology allows for simultaneous transmission of the same signal over the same frequency channel to many TV sets and thus provides better quality than multi-frequency network though the costs double.
To lever its competitiveness, An Vinh will offer more affordable services packages, Vu said.
In addition to airing foreign channels, An Vinh will cooperate with certain authorized media agencies, such as Binh Duong TV Station, to legally produce its own channels.
Vu of AVG said the company had decided to invest in the pay TV industry because of its potential opportunities in Vietnam. There are over 20 million households watching TV across the nation but only two million of them are pay TV network subscribers.
By Van Oanh - The Saigon Times Daily
Business & Investment Opportunities
YourVietnamExpert is a division of Saigon Business Corporation Pte Ltd, Incorporated in Singapore since 1994. As Your Business Companion, we propose a range of services in Consulting, Investment and Management, focusing three main economic sectors: International PR; Healthcare & Wellness;and Tourism & Hospitality. We also propose Higher Education, as a bridge between educational structures and industries, by supporting international programs. Sign up with twitter to get news updates with @SaigonBusinessC. Thanks.
No comments:
Post a Comment