No one could imagine before that hi-tech
expensive products, such as iPhones or iPad would be selling well on the
Vietnamese market, where the income per capita remains modest at 1000 dollars
per annum. However, the unimaginable thing has come true. It is because of the
new consumption tendency in Vietnam, especially of the youth.
Vietnamese young people now try to purchase
latest hi-tech products, not only for use, but to show their capabilities and
positions in the society. Therefore, they accept to spend multi millions of
dong to buy expensive hi-tech products and then sell the products cheap, just
after a couple of weeks at the prices just equal to 60-70 percent of the
initial values.
Mai Tran, 25, in district 7 in HCM City, once
had a Nokia E72. However, Tran quickly decided to “say goodbye” to the E72
after she heard about the appearance of E6. Tran sold the E72 to get a sum of
money and then added up 3 million dong more to the sum to purchase the E6 which
she dreamed of.
However, the most costly affair made by Tran
was the one where she sold the iPhone 3Gs she bought at 10 million dong for 6
million dong only. Then Tran borrowed 8.5 million dong from a relative to buy
an HTC Sentation at 14.5 million dong.
“Of course I have to add more money to buy a
new product, but this is the thing that every hi-tech player would do. We must
not use out-of-dated products,” she explained.
“When you love hi-tech products, you need to
pay heavy prices for them. Buying high and selling cheap is the price you have
to pay if you want to discover new features of the latest products,” she added.
However, Tran regretted buying the HTC’s product, saying that she cannot find
out any new features in comparison with her old mobile phone.
However, the problem is that the “hi-tech
connoisseurs” just “run after” technologies, while they do not know how to use
to serve their actual demands.
The “mobile phone asset” of Pham Hong Le in
Phu Nhuan district of HCM City is really admirable. It includes one Macbook Air
2010 series, an iPad 2 and an iPhone 4. Le bought all the three products at 80
million dong, after she made a fat profit from a securities investment deal.
However, later, when the stock prices keep decreasing, Le had to sell the asset
to get money for daily expenses. However, she could get less than 50 million
dong from the three products.
At a café on Nguyen Van Troi Road in Phu Nhuan
district, two middle aged women were seen complaining that they wasted too much
money on new laptops.
One of the women said that every time when she
buys a new product, she has to sell the old product at the loss of 30 percent
just after several-month use. However, she still decided to bargain away a Sony
Vaio she bought two months ago to buy a Macbook Air 2011, which is 30 million
dong more expensive.
The new consumption tendency has led to the
establishment of a new type of business – trading second hand products.
The owner of a digital product shop on Nguyen
Hue Road in HCM City said that at the time before the iPhone 4 hit the market,
he received a lot of people from a nearby office, who came to sell their old
mobile phones to get money to purchase iPhone 4s.
“I set the purchase prices based on the
quality of the products, but I did not buy back anything at the prices which
were higher than 50 percent of the initial values,” he said.
The new type of business has brought
super-profit to traders. The owner of TD Shop on Le Van Sy Road said that the
profit is about 10-20 percent of the values of the products.
“The clients who need second hand products are
numerous, and I will never take a loss in my business,” he said.
Source: SGTT
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