Since February
2012, the Hong Kong Observatory is reaching out to the citizens via Twitter and
Weibo. Microblogging, topped with a mobile application and YouTube account,
helps to keep the public updated on weather forecast and warnings, and promotes
activities of the Observatory.
‘With only 140 characters to use, Twitter is a very efficient
communication tool. In case of any major change in weather condition or when we
have something interesting to share with the public, it is most convenient to
utilize these social media channels’, explains Dr Cho-ming Cheng, Assistant
Director, Forecasting and Warning Services Branch.
‘We have noticed that there is a growing trend to use this kind of
media, especially among the younger generation. We want to connect with the
public and help them gain a better understanding of the weather and our
services”, he adds.
The Observatory is also using YouTube and Tudou channels, as well as a
mobile application to connect with the public.
‘We upload a short video every Friday. It reviews the weather in the
past week and gives forecast for the weekend. It is also a good channel for us
to introduce the new services we are launching.”
The Observatory has over 37k followers on Twitter and Weibo
althogether, and a couple of thousands subscribers on YouTube. Their mobile
site and application scored 1.9 billion views in 2011.
Established nearly 130 years ago, the Hong Kong Observatory is
responsible for forecasting weather and issuing warnings on weather-related
hazards. The Observatory also monitors and assesses radiation levels in Hong
Kong, and provides other meteorological and geophysical services to meet the
needs of the public and the shipping, aviation, industrial and engineering
sectors.
Gosia Klimowiscz
futuregov.asia
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