Dubai Healthcare City (DHCC)marked a
successful participation at the European Medical Travel Conference 2012 in
Berlin, highlighting the integrated healthcare free zone's overarching
objective to emerge as a medical tourism hub in the Middle East.
DHCC's
participation translates its strategic approach to aggressively support the
promotion of medical tourism in the UAE.The participation was in partnership
with Dubai Health Authority, the strategic health authority for the Emirate in
Dubai, and Dubai Department of Tourism &Commerce Marketing under the
umbrella of the Dubai Medical Tourism Group.
As part
of this long-term goal, DHCC aims to mark a presence at a series of regional
and international events in 2012 that will spotlight Dubai and, in particular,
the integrated healthcare free zone as the destination of choice for all
healthcare needs to residents and tourists alike.
DHCC's
roadmap complements the vision articulated by His Highness Sheikh Hamdan Bin
Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai
Executive Council, to position Dubai as a medical tourism hub in the region.
Dr
Ayesha Abdullah, Managing Director of Dubai Healthcare City,said: "We are
committed to showcasing DHCC's quality healthcare facilities and our
world-class business partners at leading medical travel events. We look forward
to sharing ideas, investment opportunities and best practices with industry
experts. We are confident that DHCC will generate significant interest from the
medical and tourism industry experts at these globally recognized events."
During
DHCC's participation at the European Medical Travel Conference, Dr Ayesha
Abdullah offered an overview on'Medical tourism,the fastest growing industry -
with a focus on the UAE'. As part of her presentation, Dr Ayesha elaborated on
the world-class medical centres available at Dubai Healthcare City and
recognised the German healthcare providers and medical community for their
contribution to DHCC's success. Dr Ayesha concluded by saying that DHCC would
continue to develop strategic partnerships with Germany.
Dubai
Healthcare City will additionally mark its participation at the Arabian Travel
Market 2012, the leading travel and tourism event unlocking business potential
within the Middle East for inbound and outbound tourism professionals. To be
held in Dubai from 30April - 3 May,the event will offer DHCC a perfect platform
to unveil its edition of 'Patients Beyond Borders', the first comprehensive
guide to medical travel in the Middle East in English and Arabic.
Dr
Ayesha Abdullah added: "Dubai's strategic location, excellent
infrastructure, hospitality, world-renowned tourist attractions and
internationally-accredited healthcare facilities make the emirate a popular
tourism hub. Medical tourists select Dubai for its shorter waiting times and
the high quality of medical care. Cost and availability of healthcare are also
key factors that influence patients' decisions. We,at Dubai Healthcare City,
continuously seek to make innovative, high-quality and affordable healthcare
easily accessible to the community at large. We owe our patients a first-class
experience."
In
2011, Dubai welcomed more than 9.3 million visitors while tourist arrivals are
projected to grow at an annual 7.2% through 2015. Meanwhile, the emirate's
health tourism mandate is expected to generate over $1.6bn by the end of 2012.
Dubai's private sector investments in the healthcare sector have also increased
by 12% to $8bn in 2010-11.
Founded
in 2002, DHCC has quickly emerged a destination of choice for high quality
healthcare, education and research services in the Middle East. In 2011 alone,
over 3,500 healthcare professionals served more than 500,000 patients from
around the world. DHCC's latest patient satisfaction index of 92 is testament
to the exceptional facilities delivered by the healthcare free zone. Dubai
Healthcare City has also established key partnerships with leading
international healthcare organizations, as well as academic and research
institutions.
Currently,
Dubai Healthcare City is home to two Joint Commission International (JCI)
accredited hospitals and over 100 medical centers, offering expertise in more
than 80 specialties. With over 180 commercial healthcare and retail businesses
and several strategic projects under development, DHCC continues to meet the
increasing demand for quality healthcare in the region.
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