While public universities are offering new
majors to attract more students this year, private ones are trying their best
to fill their quota of learners by resorting to various usual and unusual
methods.
While
well-known and established universities are comfortably placed, the lesser known
ones try every trick to market themselves and attract more students.
During
the university admission period last year, the Luong The Vinh University in the
Red River Delta province of Nam Dinh shocked the public by announcing that any
successful candidate in the university entrance examination would receive
money.
The
higher the marks, the more money they would receive. In addition, any agency
that introduced students to the university would receive a commission of
VND250,000 per student (approx. US$12). This luring trick greatly upset the
public and the Ministry of Education and Training (MOET) had to forcibly put a
stop to this method and also warned other universities against such dubious
practices.
Having
already acquired a bad reputation, this year the Luong The Vinh University has
to be careful and has also been asked to close down four majors by MOET.
However,
there is nothing to prevent this university or other private universities from
exercising new and more devious tricks to lure students and persuade parents.
Chu Van
An University in the Red River Delta province of Hung Yen has already announced
a discount programme on school fees for different groups of students. Learners
from mountainous areas are being offered a 50 per cent discount, from rural
areas a 30 per cent discount, and from urban areas a 15 per cent discount.
Hai
Phong Private University is providing its students with a 1500-room hotel with
free Internet and Wi-Fi. All classrooms are equipped with a projector and an
air conditioner.
Any
high school student coming with credits or distinctions or ones getting 21 to
24 score in the entrance exam will be given a scholarship covering 80 to 100
per cent of school fee for the next four years.
Besides,
learners from poor families are being offered a 10-50 per cent discount on
school fees.
Hoa
Tien University in the northern province of Ha Nam also announced a programme
to provide university entrance candidates and their families with free
accommodation on the days of the examinations. The candidate coming first this
year will be presented a laptop while the one coming second will be given a
desktop computer.
The
school fee of this university is relatively low compared to others (i.e.
VND400,000 per month for college programmes and VND500,000 per month for
university programmes). Moreover, successful candidates are exempt from school
fee of the first month.
Thanh
Tay University in Hanoi said that any candidate having minimum marks as
required by MOET would be welcomed at the university. Learners choosing it as a
second or third option and sending result paper No.1 and No.2 to the university
will be called immediately for registration. Excellent students in each
semester will be exempt from school fee for that semester.
These
examples have clearly shown that promotional programmes by private universities
are hardly unusual nowadays. They are, however, merely an expedient method and
cannot achieve an effect, for both learners and their families in the long
term.
In
order to truly attract learners, private universities should try their best to
upgrade the quality of training quality and prove their trustworthiness to the
public, instead of exercising temporary and enticing methods.
SGGP
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