There was a great potential for Viet Nam to
develop its digital content industry and generate a large revenue in the field
of information and communications technology, said Le Doan Hop, president of
the Digital Communications Society and former Minister of Information and
Communications (MIC).
Vietnamese
IT enterprise VTC Online JSC recently sold the copyrights of two online games
to Spanish mobile giant Nvia who will circulate them in 10 European and Latin
American countries for a duration of three years.
According
to Hop, this was the first time Viet Nam had exported online games to the European
and Latin American markets, an important milestone in the development of the
country's digital content industry.
He said
the country was making a name for itself on the world market, highlighted by
the fact that other countries were starting to recognise Vietnamese trademarks
and intellectual property rights. This had contributed to enhancing the
production of information technology, he added.
Under
the contract, Nvia would market Squad and Generation 3 (G3) in Spain, Mexico,
Argentina, Chile, Colombia, Venezuela, Peru, Brazil, Ecuador and Paraguay, and
this could be expanded to other Spanish-speaking countries.
The
company would be responsible for paying the copyright and sharing turnover with
VTC Online. VTC Online would have to develop the games and produce updated
versions while supporting users' requirements.
Tran
Phuong Huy, director of VTC Online said the deal marked an international market
breakthrough.
He
added that a partner in the Middle East had also shown an interest in taking
three more of the company's games out onto the global market.
VTC
Online was focused on digital content, he said, adding that the company was
also looking to export other digital products including VTC ebanking and
services available at www.go.vn.
These
products were ideal for the European and Latin American markets, Mark Holladay,
general director of Nvia told Dau Tu (Vietnam Investment Review). He expressed
his wish that VTC Online would advise and support the circulation process.
TMA
Joint Stock Company's Mobilephone Solutions Centre has also received interest
from partners in Europe, the Middle East and Southeast Asia for its digital
products designed for mobile phones and the iPad.
Tran
Huu Hong, the centre's director said their mobile navigation, mobile survey,
fire monitoring and visual menu had drawn interest from foreign partners who
were looking for strategic products to invest in.
Statistics
from the MIC revealed that Viet Nam's digital content industry revenue reached
US$934 million in 2010, up 39 per cent over 2009.
VNS
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