Singapore offers the most attractive
environment among ASEAN countries for developing the travel and tourism
(T&T) sector, according to the ASEAN Travel & Tourism Competitiveness
Report 2012 released today at the Travel, Trade & Tourism Summit held in
Bangkok prior to the World Economic Forum on East Asia.
Followed
by Malaysia and Thailand and steps ahead of Cambodia and the Philippines,
Singapore, the highest placed nation in ASEAN, ranks 10th out of the 139
countries, ranked accordingly to their performance in areas that make
investment in developing the T&T sector attractive.
The
report analyzes the relative strengths of the travel and tourism sector in
ASEAN countries and makes recommendations on how to further unleash the
potential of T&T in the region. The analysis is underpinned by the World
Economic Forum's Travel & Tourism Competitiveness Index (TTCI).
ASEAN
member countries span the entire rankings. While Singapore is ranked the 10th,
Malaysia is at the 35th place and Thailand 41st, which do well despite some
weaknesses. A third group, consisting of Brunei Darussalam (67th), Indonesia
(74th) and Vietnam (80th), demonstrate clear strengths counterbalanced by
weaknesses. Finally, both the Philippines (94th) and Cambodia (109th) present
shortcomings in most dimensions.
The
report stresses the critical role of T&T in accelerating the establishment
of the ASEAN community. It reviews the efforts and initiatives by ASEAN member
countries to collectively develop the sector.
“Travel
and tourism is not only a critical driver of economic development and social
progress. It also represents a formidable factor of regional integration,” said
Borge Brende, managing director of the World Economic Forum. “By improving
connectivity and mobility, travel and tourism contributes to creating a
regional identity, a sense of ASEANness' among citizens.”
The
rankings are based on data covering 14 areas: policy rules and regulations;
environmental sustainability; safety and security; health and hygiene;
prioritisation of T&T; air transport infrastructure; ground transport
infrastructure; tourism infrastructure; ICT infrastructure; price
competitiveness in the T&T industry; human resources; affinity for T&T;
natural resources; and cultural resources.
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