Aug 17, 2012

USA - Malaysia Surges Ahead as Dominant Economies Flounder

GlobalAtlanta publisher Phil Bolton recently visited Malaysia as a guest of the Malaysian Investment Development Authority. This article is the first of a series that will be appearing in coming weeks.













As the world’s most developed economies are caught in financial headwinds, the members of the Association of Southeast Asian Nations are benefiting from comparatively strong regional growth.

With a population of more than 600 million and important agricultural goods, minerals and oil reserves, the prospects for ASEAN are better than ever as they witness rising inward investment and envision further economic integration among their 10 members by 2015.

Yet Malaysia, which is ranked by the World Competitiveness Center in Lausanne, Switzerland, as among ASEAN’s top five economies, is nervous that it may fall behind once again.

“We have a sense of urgency that we need to move up,” Mukhriz Tun Mahathir, the deputy trade minister, at Malaysia’s Ministry of International Trade and Industry, told GlobalAtlanta.

During an interview in his office in the country’s Parliament, he added, “Our heads are reaching the ceiling. We don’t want to fall into the trap of complacency. But it’s easier said than done.”

With a parliamentary election to be held at a still to be determined date in the near future, the government is rallying all of its efforts behind its Vision 2020 plan to raise its status from a “middle income” country of $6,700 per capita to a higher status.

While being in such straits is not shameful, he said that to maintain its current status is to fall behind as other ASEAN countries, particularly Indonesia, Thailand and Vietnam, are moving ahead steadily.

It happened to Malaysia once before in the 1960s and 70s when it was on a par with Singapore, South Korea and Taiwan, which shot past it to become formidable global economies.

Mr. Mukhriz is the son of Malaysia’s longest serving prime minister, Mahathir Mohamad, who from 1981-2003 pushed the country through a period of rapid modernization and economic growth.

Like his father, Mr. Mukhriz is bent on seeing the realization of the government’s Economic Transformation Program aimed at raising the average per capita income to a level of $15,000 by 2020.

This goal is based on an annual growth rate of 6 percent, which would enable it to resemble other developed nations with a shift to a service-based economy, It also calls for the creation of more than 3.3 million new jobs.

Mr. Mukhriz said that Malaysia’s new economic model places more emphasis on innovation, creativity and high value-added activities and has identified 12 key economic areas with the potential to generate high income.

These include Malaysia’s traditional economic drivers such as oil, gas and energy, palm oil, tourism, electronics and agriculture.

Additionally there is to be a greater focus on supporting the growth of its retail sector, education, business and financial services, infrastructure development and health care.

There also is to be a special emphasis on Kuala Lumpur, Malaysia’s capital, as a global business center.

Reduced global demand for goods and services has hurt its ability to maintain the 6 percent rate – in 2010 it experienced a 7.2 percent growth rate, which declined last year to 5.1 percent.

But strengthening markets in its ASEAN neighbors enabled it to increasingly shake off dependency of its exports on U.S. and eurozone markets and increase its inter-regional trade to more than 50 percent.

Atlantans, who had trouble stomaching a 1-cent transportation tax to fix its transportation woes, would probably be skeptical of such a top down approach to economic growth.

There is no questioning, however, the commitment of the Malaysian government to its Vision 2020 scenario, which it developed in conjunction with the country’s business and civic communities.

Lee Yip Cheong, a senior analyst based in the Performance Management and Delivery Unit of the prime minister’s office, joked that the economic plan was developed to the strains of the Eagles’ hit “Hotel California.”

Once guests were called into the meetings, he said, the government officials made it exceedingly difficult for them to leave like visitors to the hotel in the Eagles' song.

These meetings took place over the course of two months in 2010 and included representatives from more than 200 companies and 425 local officials who were invited to give their inputs into the plan.

Among the participants were representatives of Royal Dutch Spell plc, Exxon-Mobil Corp., Malaysia’s state-owned oil and gas company Petronas and other heavy hitters that have provided Malaysia’s economic clout based on its oil and gas resources.

Mr. Mukhriz stressed that Malaysia’s dependence on energy and other primary resources including palm oil and rubber alone would not enable it to reach the plan’s goals.

Its future, he said, is based on its ability to “raise the economy up the value chain.” The government is to intensify its efforts to identify and attract investments in new growth areas and emerging technologies, he added.

More specifically, it has identified a wide range of technologies ranging from biotech to renewable energies.

Meanwhile, the World Bank gave Malaysia a good report card, raising it to 18th from 23rd in 2011 among 183 economies in its Ease of Doing Business ranking.

Malaysia also moved up this year to 21st out of 142 countries in the World Economic Forum’s Global Competitiveness Report.

Historically, one of the country’s strongest cards has been foreign direct investment. Dating back to the early 1970s some of the founders of the largest global microchip manufacturers visited the island of Penang, off the northwest coast of the Malaysian peninsula, to set up shop.

Known as the Pearl of the Orient, Penang has attracted visitors for centuries. But the likes of Andrew Grove, a co-founder of Intel Corp., came not so much for pleasure as for business drawn by an educated, low-cost workforce.

Penang’s streets are lined with the facilities of a long list of multinationals such as Dell Corp., Philips Electronics NV, and many others.

Unlike other Asian countries where large homegrown conglomerates rule the domestic landscapes, Malaysia’s big companies are generally foreign-owned.

More recent investors like the German semiconductor manufacturer Infineon Technologies AG, which has announced major expansions this year to service the automotive and power transmission industries, are more than welcome.

But Mr. Mukhriz said the Vision 2020 plan also calls for encouraging local entrepreneurs. “An important part of the plan is to have companies leverage off what has come before,” he said. “There will be spin offs from the multinationals. This ecosystem for new investors puts us ahead of other countries.”

Penang-based ViTrox Corp. Behad, a manufacturer of automated vision inspection systems and equipment for the semiconductor and electronic packaging industries, is a perfect example.

Its president and CEO, Chu Jenn Weng, who was awarded the Asia Pacific Entrepreneurship Award last year, told GlobalAtlanta that he was inspired to help launch his company after working at Hewlett-Packard Co.’s facility there.

“Most graduates of our universities want to join the big companies,” the 42-year-old president and CEO said. “That’s not healthy for the country. We really can’t depend on the multinationals to grow new technologies. If the local people can’t build our technologies we have nothing.”

This view isn’t necessarily antithetical to those of the multinationals’ executives, most of whom in U.S. firms are Malaysian.

Lim Wei Khoe, director of finance at Advanced Micro Devices Export Sdn. Bhd., the Penang operations of Sunnyvale, Calif.-based Advanced Micro Devices Inc., said that he welcomed the emergence of homegrown companies. “There is a need for local companies to support the ecosystem,” he said.

That ecosystem continues to attract foreign investment. According to government reports, private investment was up 19.4 percent in 2011 over 2010.

To expand its service sectors, however, the government needs to encourage them to liberalize. Already under the new plan foreign banks can own bigger stakes in local institutions.

During the course of this year, 17 service subsectors are to be liberalized, allowing up to 100 percent foreign equity participation.

Officials at Malaysia’s Board of Engineers told GlobalAtlanta that there was fierce resistance from some professional groups such as architects, lawyers and surveyors who don’t want to compete at home with foreign firms.

The engineers themselves, however, have no problem with the ability of foreign engineers to practice in Malaysia as long as they pass the country’s exams and earn proper certification.

The government also has implemented programs to attract professionals from overseas, especially Malaysians who have been successful abroad.

Additionally, the engineers said, they supported allowing Malaysian engineering firms to be 100 percent foreign owned. They hoped that such liberalization of their profession would attract capital to help their firms grow.

This capital, they added, would provide the necessary funds for them to become globally competitive in all aspects of their profession ranging from aerospace and automotive to nuclear and renewable energy practices.

“Malaysian consultancy firms are well poised to venture overseas since they have embraced leading edge technologies and lower cost solutions that have been provided by well-established design and engineering consultants from developing countries,” reads a press release the board recently issued.

“Furthermore, the growing markets are at our own backyard in China, the Indian sub-continent, Southeast Asia, Africa and the Middle East."



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