The Tourism Authority of Thailand (TAT) has called for stronger regional
partnerships to promote connectivity and harness the forces of technology to
improve the ASEAN travel & tourism industry.
Speaking at the Asia Pacific
Digital Travel Forum the end of last month, TAT Governor Mr. Suraphon
Svetasreni outlined how the TAT has made good use of rapidly-changing
technology for everything from brand campaigns to promoting special deals to
crisis management.
Said the Governor, “As the world
heads towards increased digitization, the TAT will remain a strong advocate of
the research, development and implementation of digital tools and technologies
at both the national level and at the individual business level. We also have a
strong focus on gaining insights of future trends in the travel industry.”
His message was directed at the
more than 200 participants of the Asia Pacific Digital Travel Forum, which was
organised by the Tourism Technology Association (TTA) with the support of the
TAT, the Ministry of Tourism and Sports Thailand, and the ASEAN Tourism
Association (ASEANTA).
Described by TTA president Mr.
Apichai Sakulsureeyadej as the first of its kind to be held in Thailand, the
Forum was designed as an opportunity for both the public and private sectors to
come up to speed with the policies, plans and products impacting in the
rapidly-changing world of technology.
Governor Suraphon said, “This is
an important step in gaining a common understanding to create solutions for the
tourism industry which will lead our region to become the tourism destination
of the world. The ASEAN Economic
Community, or AEC, will soon go into full effect. Thailand, through the TAT,
has taken up the task of being Chair of the Marketing Sub-Committee for the
ASEAN region.
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