VietNamNet Bridge – After marketing Vietnamese brand mobile
phones, Vietnamese enterprises now cherish the ambitious plan to conquer the
market with Vietnamese brand tablets.
The pioneers
Hanel, a big electronics group
and CMC Technology Group, a well-known information technology, were considered
the pioneers in the field when both planned to implement the projects on making
Vietnamese brand tablets for domestic sale.
Nguyen Phuoc Hai, General
Director of CMS, a subsidiary of CMC Group, once said that the tablet
production plan would be a priority task for CMS.
The former group planned to have
its products hit the market in November 2010, while the latter scheduled to
market its products in March 2011. However, no product has been launched the
market so far, and it is highly possible that the projects have fallen into
oblivion.
Analysts have every reason to
think that CMC has given up the idea of making Vietnamese brand tablets. Mobile
phones are believed to be “easier to make” products if compared with tablets.
Meanwhile, in July 2012, CMC’s Board of Directors decided to halt the operation
of CMC Blue France in its plan to cut down expenses. The decision was made
after the two ineffective operation of the company.
While CMS gave up the idea when
the tablet was still on… paper, Hanel’s tablet took shape already. However,
even Hanel’s tablet has never appeared on the market. The salesmen of Hanel
said they only heard about the product, while they did not see the product with
their eyes.
The brave manufacturers
While Hanel and CMC decided to abandon
the dream of Vietnamese brand tablets soon, other manufacturers seemed to be
braver and continued their way. Pi Vietnam, FPT, Tri Nam have all launched
their products to the market.
However, the products, after a
period of struggling to survive, have been dislodged from the market, because
they could not compete with foreign made products, though they had lower
prices.
The Tri Nam Trade Company in
March and April 2012 once shocked the public when reporting the sales of 10,000
BiPad 9s, priced at 1.98 million dong within the sale promotion program. The
success of Tri Nam was explained by the reasonable business strategy, under
which customers could not pay a deposit first and get products later, while the
manufacturer promised the product warranty.
However, the next BiPads could
not catch the attention of customers any more, including the ones who are
interested in low cost products.
Prior to that, FPT also stirred
up the public when stating that its first table products were sold out in the
first sales campaign in October 2011, where 1000 products were consumed.
However, a lot of customers said
that they could not see FPT’s tablet products on the shelves of supermarkets or
high-tech product sale agents.
Meanwhile, Thoi bao Kinh te
Vietnam, which conducted a mini survey at supermarkets and sales agents, has
found out that no one asked for the products, while no one heard about the
tablet products made by FPT Group.
The far-away hope
Mai Phu Phong, Director of
PhoneGee, who has been trading mobile phones and tablets for many years, said
that Vietnamese brand mobile phones still can “live” for short periods on the
market, while Vietnamese brand tablets nearly cannot exist.
Phong said customers nowadays would
use used foreign made products which have nearly the same prices as brand new
Vietnamese tablets, rather than buying the products with low quality.
Compiled by C. V
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