With the world shifting into the digital age, ASEAN also aims to improve
the region and its people through digital broadcast. All member countries have
agreed to completely shift their broadcasting systems from analog to digital by
the year 2020.
The advancement of technology has
led to a better quality communication system and today many people are not
satisfied with low quality visual and audio signals from the analog
broadcasting system on television. Digital television does not only answer to
the need for high quality visual and audio reception; the technology comes with
multi-language system, interactive and electronic program guide where audience
can read the details of the program and its timing. Television sets equipped
with high definition features are on a rising demand.
Television broadcasting must
therefore be adjusted from an analog system to a digital one to suit people’s
needs. ASEAN ministers responsible for information and communication agreed
that ASEAN should adopt a phased approach toward analog switch off over a
period of time from 2015 to 2020.
The digital system allows easier
production of television programs, and therefore gives more choices of
television contents to the audience.
The Cabinet in May 2012
acknowledged the National Broadcasting and Telecommunications Commission
(NBTC)’s decision to adopt digital video broadcasting as the standard for
Thailand. The move was regarded as a significant step for Thailand to work out
a roadmap for the implementation of digital broadcasting.
The NBTC’s decision was in line
with the joint media statement, issued at the 11th Conference of the ASEAN
Ministers Responsible for Information, held in Kuala Lumpur, Malaysia, in March
2012.
The ASEAN Ministers noted the
progress in the implementation of digital broadcasting in ASEAN Member States
toward analogue switch-off from 2015 to 2020. The Ministers also endorsed the
“Guidelines for ASEAN Digital Switch-Over,” which will serve as a shared blueprint
to aid all Member States in their transition toward digital broadcasting. These
guidelines are based on the best practices of various ASEAN Member States and
referencing the "Guidelines for the transition from analogue to digital
broadcasting" developed by the International Telecommunication Union
(ITU).
The ITU has advised all countries
to switch from analog to digital by 2015. The process may take years for a
nation to completely shift to digital. So far many countries in Europe, the US,
and Japan have already completely switched off their analog systems. And
Thailand is on its path to do so.
NNT
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