Oct 7, 2011

ASEAN - Standardise Asean consumer protection


Asean officials met here yesterday to discuss mechanisms to standardise consumer protection in the 10-member grouping, which aims to draw in more investments and churn out more revenue amidst a "fragile" global economy.

The regional association has pinned 2015 as the target year for all member states to have consumer protection acts in place, the same year that the grouping plans to become an "Asean Community".

"I believe we are making good progress," said Brunei Permanent Secretary at the Prime Minister's Office Muhd Lufti Abdullah, while officiating the fourth meeting of the Asean Committee on Consumer Protection (ACCP) yesterday at The Rizqun International Hotel in Gadong.

"However, some have developed faster than others and hence, there is a need for cooperation within Asean to harmonise each others' rules and regulations in order to move forward as a region."

The Brunei official added that consumer protection was a "relatively new area of policy attention" for Asean, with many challenges to be addressed. "In particular, we need to build institutional and human capabilities for the development, socialisation and enforcement of national policies, laws and regulations on consumer protection," he said.

Muhd Lutfi added that a "centralised and coordinated" mechanism were needed to address these challenges, while governments and private sectors worked together to implement consumer protection. "We also acknowledge the need for technical and financial assistance from Asean's dialogue partners and international organisations."

For Brunei, consumer protection is considered a "new development area", the permanent secretary said. "As one of the countries in Asean that has yet to establish a principal consumer protection act, there is a relatively high level of capacity building needs in consumer protection in Brunei Darussalam, aimed at enhancing both the human and institutional capacities to adopt or develop consumer protection mechanisms in the country, by addressing the relevant challenges and gaps."

The Department of Economic Planning and Development is the main agency overseeing the development of consumer protection in the Sultanate.

The Chair of the 4th ACCP, Deputy Secretary General (Consumerism and Management) of Malaysia's Ministry of Domestic Trade, Cooperatives and Consumerism told The Brunei Times that the Asean Secretariat was getting technical assistance to train Asean member states in consumer protection.

"You (Brunei) are moving towards that (consumer protection), say 2015. So meanwhile, within Asean we can have cooperation - technical visits and training in other Asean members that do have consumer protection law and a consumer redress mechanism that Brunei can learn from countries with more mature consumer protection regime," Mahani Tan Abdullah said.

"A comprehensive consumer protection regulation and consumer awareness programme can lead to better consumers' trust and perception towards safe buying which in turn, will create more investments and revenue towards one's economy," Muhd Lufti said.

"This is especially important in the current fragile state of the global economy and the risk of high and volatile commodity prices." The three-day ACCP meeting will build on the outcomes of the previous meeting in October last year, when member countries discussed information exchange mechanisms on the recall of unsafe products and raising consumer awareness, among others.

Ubaildillah Masli
The Brunei Times



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