Petaling Jaya (The Star/ANN) - Affluent
travellers from China, India and South Africa are considering visiting Malaysia
in the next two years, making them the top source markets of big spenders for
the tourism industry.
A Visa Global Travel Intentions Survey 2011
indicated that 30% from China, 26% from India and 8% from South Africa were
planning to visit Malaysia.
These travellers are mainly professionals,
managers, executives and businessmen who earn about 13,800 ringgit a month.
The online survey, conducted by Nielsen in
February and March, asked 11,620 respondents from 23 countries about their past
and future travel plans.
They had travelled for holidays in the past
two years or intend to do so in the next two years.
The survey showed travellers visiting Malaysia
would engage in outdoor activities (74%), local food tours (70%), water sports
(66%), nightlife (63%), music (62%) and health, wellness and relaxation (59%).
Visa Malaysia country manager Stuart Tomlinson
said the fact that affluent travellers from China, India and South Africa would
consider visiting the country in the next two years was a bright spot for the
industry.
"Malaysia is blessed with the best
natural sceneries in the world, great food and dining, vibrant nightlife and is
in a position to provide everything that affluent travellers seek in a
holiday," he said.
He added that Visa was committed to supporting
Malaysia's ambitions to attract more affluent travellers and would work with
the Tourism Ministry.
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