Vietnam’s tourism will be promoted with the slogan
“Vietnam – Timeless Charm” and the logo of a lotus in full blossom between 2012
and 2015, Vietnam National Administration of Tourism (VNAT) announced Tuesday.
A report on Dan Tri quoted
Nguyen Van Tuan, chief of VNAT, as saying that the new logo and slogan are the
successors to the current ones – “Vietnam – The hidden Charm” with a blooming
lotus.
The new lotus has five petals
in five different colors representing the country’s tourism products – sea,
ecology, culture, adventure, and Vietnamese hospitality, Tuan said.
“The lotus has been chosen as
the main image of the logo because it represents the beautiful characters of
Vietnamese people,” he said. Five is the number for vitality and multiplication
in oriental philosophy, he added.
According to the newswire, the
new logo was created by Tran Hoai Duc, a 45-year-old artist in Hanoi, who has
won many design awards in various fields. Meanwhile, the slogan was chosen by
local marketing strategists after the Ministry of Culture, Sports and Tourism
rejected the winners of VNAT’s contest.
In December 2010, VNAT
organized a contest to choose the new logo and slogan for tourism, attracting
more than 400 submissions. Cowan Consultancy Co., which has an office in
Vietnam and several other countries in the region, then claimed victory with
the star-shaped logo and the slogan “Vietnam - A Different Orient.”
However, the winning logo and
slogan were soon objected to by experts, travel agency managers and journalists
who argued that they failed to meet the contest’s requirement to stress the
country’s ecology, culture and oceanic tourism.
Thanh Nien News
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