Sep 27, 2012

ASEAN - VW targets Asia as next Amarok production hub

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The Volkswagen group is looking at establishing an additional production hub for the Amarok bakkie, but it will not be in Africa, says Volkswagen Commercial Vehicles communications head Andreas Meurer.

“We have capacity for 100 000 Amaroks in South America, and 40 000 in Germany. Demand will be 80 000 this year, and we are okay with that.”

However, Meurer adds that Volkswagen Commercial Vehicles “has to be in Asia. Our third base would be in the Asean region. We are looking at that.”

Asean refers to the South East Asian nations.

German production of the Amarok started in the 2012 European summer.

January to August global deliveries of the Amarok, Volkswagen’s first offering in the one-ton bakkie market, were up 25.3% compared with the same period in 2011. The vehicle has a 29.2% market share in the one-ton market in Germany.

South Africa currently produces and exports Nissan, Ford, Toyota and Isuzu bakkies.




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